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Key Issues in Multichannel Customer Management : Current Knowledge and Future Directions

Neslin, Scott; Shankar, Venkatesh - 2012

Multichannel customer management is “the design, deployment, and evaluation of channels to enhance customer value through effective customer acquisition, retention, and development” (Neslin, Scott A., D. Grewal, R. Leghorn, V. Shankar, M. L. Teerling, J. S. Thomas, P. C. Verhoef (2006),...

Persistent link: https://www.econbiz.de/10014169524

Customer value management : some reflections and future trends : [73. Sitzung vom 16. März 2011 in Düsseldorf]

Verhoef, Peter C. - 2012

Persistent link: https://www.econbiz.de/10009533687

Customer lifetime value : een overzicht van de literatuur

Verhoef, Peter C. - In: Tijdschrift voor economie en management 49 (2004) 1, pp. 79-104

Persistent link: https://www.econbiz.de/10002506488

Customer value management : an overview and research agenda

Verhoef, Peter C.; Doorn, Jenny van; Dorotic, Matilda - In: Marketing : journal of research and management 3 (2007) 2, pp. 105-120

Persistent link: https://www.econbiz.de/10003585098

Multichannel customer management : understanding research shopping ; report No. 06-126

Verhoef, Peter C.; Neslin, Scott A.; Vroomen, Björn - In: MSI reports : working paper series (2006) 4, pp. 101-126

Persistent link: https://www.econbiz.de/10003420486

Customer engagement as a new perspective in customer management

Verhoef, Peter C.; Reinartz, Werner J.; Krafft, Manfred - In: Journal of service research : JSR 13 (2010) 3, pp. 247-252

Persistent link: https://www.econbiz.de/10008652136

Special issue: Customer engagement

Verhoef, Peter C. (contributor) - 2010

Persistent link: https://www.econbiz.de/10008652137

Customer acquisition strategies : a customer equity management perspective

Peters, Kay; Verhoef, Peter C.; Krafft, Manfred - In: Handbook of research on customer equity in marketing, (pp. 227-264). 2015

Persistent link: https://www.econbiz.de/10010483483

The effects of customer equity drivers on loyalty across services industries and firms

Ou, Yi-Chun; Verhoef, Peter C.; Wiesel, Thorsten - In: Journal of the Academy of Marketing Science 45 (2017) 3, pp. 336-356

Persistent link: https://www.econbiz.de/10011684991

Recasting the customer experience in today's omni-channel environment

Melero, Iguácel; Sesé, F. Javier; Verhoef, Peter C. - In: Universia business review : UBR (2016) 50, pp. 18-37

Persistent link: https://www.econbiz.de/10011686074