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Value cocreation at its peak : the asymmetric relationship between coproduction and loyalty
Stokburger-Sauer, Nicola; Scholl-Grissemann, Ursula; … - In: Journal of service management 27 (2016) 4, pp. 563-590
Persistent link: https://www.econbiz.de/10011563693
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Beauty or function? : how different mass customization toolkits affect customers' process enjoyment
Schnurr, Benedikt; Scholl-Grissemann, Ursula - In: Journal of consumer behaviour : an international … 14 (2015) 5, pp. 335-343
Persistent link: https://www.econbiz.de/10011477110
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Service firms and customer loyalty programs : a regulatory fit perspective of reward preferences in a health club setting
Daryanto, Ahmad; Ruyter, Ko de; Wetzels, Martin; … - In: Journal of the Academy of Marketing Science 38 (2010) 5, pp. 604-616
Persistent link: https://www.econbiz.de/10008747770
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An assessment of value creation in mobile service delivery and the moderating role of time consciousness
Kleijnen, Mirella; Ruyter, Ko de; Wetzels, Martin - In: Journal of retailing 83 (2007) 1, pp. 33-46
Persistent link: https://www.econbiz.de/10003438201
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A hierarchical model of virtual experience and its influences on the perceived value and loyalty of customers
Piyathasanan, Bhuminan; Mathies, Christine; Wetzels, Martin - In: International journal of electronic commerce : IJEC 19 (2014/2015) 2, pp. 126-158
Persistent link: https://www.econbiz.de/10011433898