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~subject:"Kundenzufriedenheit"
~subject:"United States"
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Kundenzufriedenheit
United States
Beziehungsmarketing
105
Relationship marketing
105
Consumer behaviour
59
Konsumentenverhalten
59
Marketing management
47
Marketingmanagement
47
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46
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43
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Kumar, V.
33
Reinartz, Werner J.
8
Aaker, David A.
5
Day, George S.
5
Leone, Robert P.
4
Bhagwat, Yashoda
3
Pansari, Anita
3
Umashankar, Nita
3
Venkatesan, Rajkumar
3
Götz, Oliver
2
Hoyer, Wayne D.
2
Krafft, Manfred
2
Pancras, Joseph
2
Petersen, J. Andrew
2
Shah, Denish
2
Sriram, S.
2
Sunder, Sarang
2
Anand, Ankit
1
Bascoul, Ganae͏̈l
1
Beckmann, Denise
1
Berkmann, Manuel
1
Berlemann, Benedikt
1
Bohling, Tim
1
Elsner, Mark
1
Fischer, Marc
1
Ganesh, Jaishankar
1
George, Morris
1
Goreczny, Ashley
1
Jayachandran, Satish
1
Jindal, Rupinder P.
1
Jones, Eli
1
Kim, Kihyun Hannah
1
Krasnikov, Alexander
1
Kushwaha, Tarun
1
Maurer, Todd
1
Polo-Redondo, Yolanda
1
Pozza, Ilaria Dalla
1
Ptok, Annette
1
Rajan, Bharath
1
Ramaseshan, B.
1
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Journal of marketing
8
Journal of the Academy of Marketing Science
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Journal of international marketing
2
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
2
Customer engagement marketing
1
Essays in retail strategy : the case of unplanned buying and exclusively branded products
1
Faculty & research / Insead : working paper series
1
Handbook of marketing and finance
1
Handbook of research on customer equity in marketing
1
International journal of forecasting
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing research : JMR
1
Journal of retailing
1
Journal of service research
1
MIT sloan management review
1
MSI reports : working paper series
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing mix decisions : new perspectives and practices
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ECONIS (ZBW)
41
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1
Investigating cross-buying and customer loyalty
Reinartz, Werner J.
;
Thomas, Jacquelyn S.
;
Bascoul, …
- In:
Journal of interactive marketing : a quarterly …
22
(
2008
)
1
,
pp. 5-20
Persistent link: https://www.econbiz.de/10003736321
Saved in:
2
Der Einsatz von Customer Relationship Management zur Steuerung von Kundenzufriedenheit
Götz, Oliver
;
Hoyer, Wayne D.
;
Krafft, Manfred
; …
- In:
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
,
(pp. 375-397)
.
2008
Persistent link: https://www.econbiz.de/10003744951
Saved in:
3
Der Einsatz von Customer Relationship Management zur Steuerung von Kundenzufriedenheit
Götz, Oliver
;
Hoyer, Wayne D.
;
Krafft, Manfred
; …
- In:
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
,
(pp. 409-430)
.
2006
Persistent link: https://www.econbiz.de/10003323699
Saved in:
4
Setting prices in an online world : when price costumization works (... and when it doesn't)
Reinartz, Werner J.
(
contributor
)
-
2001
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001630979
Saved in:
5
For only you? : marketing national brands through a single retailer ; drivers and detractors
Berlemann, Benedikt
;
Elsner, Mark
;
Reinartz, Werner J.
- In:
Essays in retail strategy : the case of unplanned …
.
2012
Persistent link: https://www.econbiz.de/10010219817
Saved in:
6
Selling, general, and administrative expense (SGA)-based metrics in marketing : conceptual and measurement challenges
Ptok, Annette
;
Jindal, Rupinder P.
;
Reinartz, Werner J.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
6
,
pp. 987-1011
Persistent link: https://www.econbiz.de/10011951612
Saved in:
7
From customer to partner engagement : a conceptualization and typology of engagement in B2B
Reinartz, Werner J.
;
Berkmann, Manuel
- In:
Customer engagement marketing
,
(pp. 243-268)
.
2018
Persistent link: https://www.econbiz.de/10011739866
Saved in:
8
Three essays on the positive and negative consequences of corporate social responsibility and irresponsibility
Stäbler, Samuel
-
2018
Persistent link: https://www.econbiz.de/10011960279
Saved in:
9
Optimal allocation of marketing mix resources : B2C and B2B case studies
Kumar, V.
- In:
Marketing mix decisions : new perspectives and practices
,
(pp. 113-153)
.
2008
Persistent link: https://www.econbiz.de/10003769437
Saved in:
10
My plans for Journal of Marketing : an Editor in Chief's perspective
Kumar, V.
- In:
Journal of marketing
78
(
2014
)
4
,
pp. 1-3
Persistent link: https://www.econbiz.de/10010381375
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