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~subject:"Kundenzufriedenheit"
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Kundenzufriedenheit
Beziehungsmarketing
105
Relationship marketing
105
Consumer behaviour
57
Konsumentenverhalten
57
Kundenwert
46
Marketing management
46
Marketingmanagement
46
Customer value
43
Theorie
31
Theory
31
Firm performance
27
USA
27
United States
27
Unternehmenserfolg
25
Marktforschung
23
Brand management
22
Markenführung
22
Marketing
22
Einzelhandel
20
Retail trade
20
Indien
18
India
17
Market research
17
Marketingforschung
17
Lieferantenmanagement
16
Marketing theory
16
Marketingtheorie
16
Messung
16
Supplier relationship management
16
B-to-B-Marketing
15
Business-to-business marketing
15
Customer satisfaction
15
Measurement
15
Brand image
14
Customer integration
14
Kundenintegration
14
Kundenmanagement
14
Markenimage
14
International marketing
13
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Undetermined
8
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Article
15
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10
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10
Aufsatz im Buch
5
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5
Reprint
1
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English
13
German
2
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Kumar, V.
12
Bhagwat, Yashoda
3
Reinartz, Werner J.
3
Umashankar, Nita
3
Götz, Oliver
2
Hoyer, Wayne D.
2
Krafft, Manfred
2
Anand, Ankit
1
Berkmann, Manuel
1
Ganesh, Jaishankar
1
Goreczny, Ashley
1
Kim, Kihyun Hannah
1
Maurer, Todd
1
Pansari, Anita
1
Petersen, J. Andrew
1
Polo-Redondo, Yolanda
1
Pozza, Ilaria Dalla
1
Saboo, Alok R.
1
Sesé, F. Javier
1
Shah, Denish
1
Sunder, Sarang
1
Xiao, Li
1
Zhang, Xi Alan
1
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Journal of marketing
3
Journal of the Academy of Marketing Science
3
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
2
Customer engagement marketing
1
Handbook of marketing and finance
1
Journal of marketing research : JMR
1
Journal of retailing
1
Journal of service research
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Marketing-mix strategies - distribution strategy and pricing strategy
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ECONIS (ZBW)
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1
From customer to partner engagement : a conceptualization and typology of engagement in B2B
Reinartz, Werner J.
;
Berkmann, Manuel
- In:
Customer engagement marketing
,
(pp. 243-268)
.
2018
Persistent link: https://www.econbiz.de/10011739866
Saved in:
2
Der Einsatz von Customer Relationship Management zur Steuerung von Kundenzufriedenheit
Götz, Oliver
;
Hoyer, Wayne D.
;
Krafft, Manfred
; …
- In:
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
,
(pp. 409-430)
.
2006
Persistent link: https://www.econbiz.de/10003323699
Saved in:
3
Der Einsatz von Customer Relationship Management zur Steuerung von Kundenzufriedenheit
Götz, Oliver
;
Hoyer, Wayne D.
;
Krafft, Manfred
; …
- In:
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
,
(pp. 375-397)
.
2008
Persistent link: https://www.econbiz.de/10003744951
Saved in:
4
Introduction : is customer satisfaction (ir)relevant as a metric
Kumar, V.
- In:
Journal of marketing
80
(
2016
)
5
,
pp. 108-109
Persistent link: https://www.econbiz.de/10011591208
Saved in:
5
Regaining "lost" customers : the predictive power of first-lifetime behavior, the reason for defection, and the nature of the win-back offer
Kumar, V.
;
Bhagwat, Yashoda
;
Zhang, Xi Alan
- In:
Journal of marketing
79
(
2015
)
4
,
pp. 34-55
Persistent link: https://www.econbiz.de/10011304639
Saved in:
6
Customer engagement : the construct, antecedents, and consequences
Pansari, Anita
;
Kumar, V.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 294-311
Persistent link: https://www.econbiz.de/10011684964
Saved in:
7
Why do salespeople quit? : an empirical examination of own and peer effects on salesperson turnover behavior
Sunder, Sarang
;
Kumar, V.
;
Goreczny, Ashley
;
Maurer, Todd
- In:
Journal of marketing research : JMR
54
(
2017
)
3
,
pp. 381-397
Persistent link: https://www.econbiz.de/10011697433
Saved in:
8
Do loyal customers really pay more for services?
Umashankar, Nita
;
Bhagwat, Yashoda
;
Kumar, V.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
6
,
pp. 807-826
Persistent link: https://www.econbiz.de/10011779520
Saved in:
9
Assessing the impact of customer concentration on initial public offering and balance sheet-based outcomes
Saboo, Alok R.
;
Kumar, V.
;
Anand, Ankit
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 42-61
Persistent link: https://www.econbiz.de/10011776890
Saved in:
10
Unlocking the power of marketing : understanding the links between customer mindset metrics, behavior, and profitability
Petersen, J. Andrew
;
Kumar, V.
;
Polo-Redondo, Yolanda
; …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
5
,
pp. 813-836
Persistent link: https://www.econbiz.de/10011924769
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