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~subject:"Kundenzufriedenheit"
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Kundenzufriedenheit
Beziehungsmarketing
105
Relationship marketing
105
Consumer behaviour
57
Konsumentenverhalten
57
Kundenwert
46
Marketing management
46
Marketingmanagement
46
Customer value
43
Theorie
31
Theory
31
Firm performance
27
USA
27
United States
27
Unternehmenserfolg
25
Marktforschung
23
Brand management
22
Markenführung
22
Marketing
22
Einzelhandel
20
Retail trade
20
Indien
18
India
17
Market research
17
Marketingforschung
17
Lieferantenmanagement
16
Marketing theory
16
Marketingtheorie
16
Messung
16
Supplier relationship management
16
B-to-B-Marketing
15
Business-to-business marketing
15
Customer satisfaction
15
Measurement
15
Brand image
14
Customer integration
14
Kundenintegration
14
Kundenmanagement
14
Markenimage
14
International marketing
13
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German
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Kumar, V.
12
Bhagwat, Yashoda
3
Reinartz, Werner J.
3
Umashankar, Nita
3
Götz, Oliver
2
Hoyer, Wayne D.
2
Krafft, Manfred
2
Anand, Ankit
1
Berkmann, Manuel
1
Ganesh, Jaishankar
1
Goreczny, Ashley
1
Kim, Kihyun Hannah
1
Maurer, Todd
1
Pansari, Anita
1
Petersen, J. Andrew
1
Polo-Redondo, Yolanda
1
Pozza, Ilaria Dalla
1
Saboo, Alok R.
1
Sesé, F. Javier
1
Shah, Denish
1
Sunder, Sarang
1
Xiao, Li
1
Zhang, Xi Alan
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Journal of marketing
3
Journal of the Academy of Marketing Science
3
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
2
Customer engagement marketing
1
Handbook of marketing and finance
1
Journal of marketing research : JMR
1
Journal of retailing
1
Journal of service research
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Marketing-mix strategies - distribution strategy and pricing strategy
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ECONIS (ZBW)
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11
Building and sustaining profitable customer loyalty for the 21st century
Kumar, V.
;
Shah, Denish
-
2009
Persistent link: https://www.econbiz.de/10003836466
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12
Enhancing financial performance : the power of customer metrics
Kumar, V.
;
Umashankar, Nita
- In:
Handbook of marketing and finance
,
(pp. 9-42)
.
2012
Persistent link: https://www.econbiz.de/10009552536
Saved in:
13
Revisiting the satisfaction-loyalty relationship : empirical generalizations and directions for future research
Kumar, V.
;
Pozza, Ilaria Dalla
;
Ganesh, Jaishankar
- In:
Journal of retailing
89
(
2013
)
3
,
pp. 246-262
Persistent link: https://www.econbiz.de/10009781857
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14
Assessing the influence of economic and customer experience factors on service purchase behaviors
Kumar, V.
;
Umashankar, Nita
;
Kim, Kihyun Hannah
; …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
5
,
pp. 673-692
Persistent link: https://www.econbiz.de/10010468408
Saved in:
15
Robotics for customer service : a useful complement or an ultimate substitute?
Xiao, Li
;
Kumar, V.
- In:
Journal of service research
24
(
2021
)
1
,
pp. 9-29
Persistent link: https://www.econbiz.de/10012426748
Saved in:
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