Enhancing financial performance : the power of customer metrics
Year of publication: |
2012
|
---|---|
Authors: | Kumar, V. ; Umashankar, Nita |
Published in: |
Handbook of marketing and finance. - Cheltenham [u.a.] : E. Elgar, ISBN 978-1-84980-272-7. - 2012, p. 9-42
|
Subject: | Marketingmanagement | Marketing management | Performance-Messung | Performance measurement | Kundenwert | Customer value | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Betriebliche Kennzahl | Financial ratio |
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