Enhancing financial performance : the power of customer metrics

V. Kumar and Nita Umashankar

Year of publication:	2012
Authors:	Kumar, V. ; Umashankar, Nita
Published in:	Handbook of marketing and finance. - Cheltenham [u.a.] : E. Elgar, ISBN 978-1-84980-272-7. - 2012, p. 9-42
Subject:	Marketingmanagement \| Marketing management \| Performance-Messung \| Performance measurement \| Kundenwert \| Customer value \| Kundenzufriedenheit \| Customer satisfaction \| Beziehungsmarketing \| Relationship marketing \| Betriebliche Kennzahl \| Financial ratio

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