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Kundenzufriedenheit
Consumer behaviour
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Konsumentenverhalten
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Sports marketing
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Sportmarketing
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Sport
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Sports
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USA
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Professional sports
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Marketingmanagement
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Ballsport
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Werbewirkung
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spectator motives
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Arbeitsgruppe
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BIRGing
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Brand
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Brand image
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Cultural factors
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Cultural identity
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Cultural value orientation
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Customer satisfaction
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Dienstleistungsqualität
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Ethnic minorities
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Experiment
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Gewalt
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Individualism and collectivism
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Kulturelle Identität
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Greenwell, T. Christopher
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Greenhalgh, Greg
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Ruihley, Brody J.
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Stover, Nick
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International journal of sport management and marketing : IJSMM
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
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ECONIS (ZBW)
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Understanding spectator expectations : an analysis of niche sports
Greenwell, T. Christopher
;
Greenhalgh, Greg
;
Stover, Nick
- In:
International journal of sport management and marketing …
13
(
2013
)
3/4
,
pp. 144-157
Persistent link: https://www.econbiz.de/10010391210
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Understanding the league sport participation experience utilizing the critical incident technique
Ruihley, Brody J.
;
Greenwell, T. Christopher
- In:
Sport marketing quarterly : preferred journal of the …
21
(
2012
)
1
,
pp. 32-42
Persistent link: https://www.econbiz.de/10009531612
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