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Making up lost ground : the relative advantage of achieving relationship marketing outcomes versus time-in-market effects
Heiens, Richard A.; Pleshko, Larry P.; Al-Zufairi, Awad - In: Journal of international consumer marketing 27 (2015) 1, pp. 84-96
Persistent link: https://www.econbiz.de/10010513846
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Customer satisfaction and loyalty in the Kuwaiti retail services market : why are satisfied buyers not always loyal buyers?
Pleshko, Larry P.; Heiens, Richard A. - In: The international review of retail, distribution and … 25 (2015) 1, pp. 55-71
Persistent link: https://www.econbiz.de/10010502834
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Chronological age vs. cognitive age: an examination of lifecycle and gender differences
Pleshko, Larry P.; Heiens, Richard A.; Al-Wugayan, Adel … - In: Middle East journal of management : MEJM 5 (2018) 2, pp. 161-174
Persistent link: https://www.econbiz.de/10011879769
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Using direct observation to examine the relationship between religiosity, demographics, and consumption in a Middle Eastern retail services setting
Heiens, Richard A.; Pleshko, Larry P.; Aldousari, … - In: Journal of international consumer marketing 28 (2016) 4, pp. 274-282
Persistent link: https://www.econbiz.de/10011530358
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The impact of country of origin on relationship marketing outcomes in a market with a large migrant population
Heiens, Richard A.; Pleshko, Larry P. - In: International journal of services, economics and management 11 (2020) 3, pp. 221-233
Persistent link: https://www.econbiz.de/10012522601
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An investigation of the relationships among consumer satisfaction, loyalty, and market share in Kuwaiti loan services
Al-Wugayan, Adel A. A.; Pleshko, Larry P.; Baqer, Samar M. - In: Journal of financial services marketing : JFSM 13 (2008/09) 2, pp. 95-106
Persistent link: https://www.econbiz.de/10003802505
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An investigation of chronological versus cognitive age impact in the Kuwait coffee shop market
Pleshko, Larry; Heiens, Richard A. - In: Organizations and markets in emerging economies 6 (2015) 1, pp. 78-92
Persistent link: https://www.econbiz.de/10011295633