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Study of country-of-origin image from legitimacy theory perspective : evidence from the USA and India
Wang, Tao; Zhou, Ling; Mou, Yupeng; Zhao, Jing - In: Industrial marketing management : the international … 43 (2014) 5, pp. 769-776
Persistent link: https://www.econbiz.de/10010404102
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Timely or considered? : brand trust repair strategies and mechanism after greenwashing in China : from a legitimacy perspective
Guo, Rui; Zhang, Wei; Wang, Tao; Li, Caroline Bingxin; … - In: Industrial marketing management : the international … 72 (2018), pp. 127-137
Persistent link: https://www.econbiz.de/10011887301
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A path analysis of greenwashing in a trust crisis among Chinese energy companies : the role of brand legitimacy and brand loyalty
Guo, Rui; Tao, Lan; Li, Caroline Bingxin; Wang, Tao - In: Journal of business ethics : JOBE 140 (2017) 3, pp. 523-536
Persistent link: https://www.econbiz.de/10011643425
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How to reduce opportunism through contractual governance in the cross-cultural supply chain context : evidence from Chinese exporters
Jia, Yu; Wang, Tao; Xiao, Kefeng; Guo, Chiquan - In: Industrial marketing management : the international … 91 (2020), pp. 323-337
Persistent link: https://www.econbiz.de/10012422238
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The double-edged sword effect of political ties on performance in emerging markets : the mediation of innovation capability and legitimacy
Wang, Tao; Zhang, Ting; Shou, Zhigang - In: Asia Pacific journal of management 38 (2021) 3, pp. 1003-1030
Persistent link: https://www.econbiz.de/10012614433
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How and when do exporters benefit from an international adaptation strategy? : the moderating effect of formal and informal institutional distance
Gao, Jie; Wang, Tao; Jia, Yu; Wang, Cheng Lu - In: International marketing review 39 (2022) 6, pp. 1390-1416
Persistent link: https://www.econbiz.de/10013455468
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The double-edged sword effect of adaptation strategy on performance : the mediation of legitimacy and synergy
Wang, Tao; Gao, Jie; Jia, Yu; Wang, Cheng Lu - In: Journal of business research : JBR 139 (2022), pp. 448-456
Persistent link: https://www.econbiz.de/10013194205