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Informing a new business-to-business relationship : corporate identity and the emergence of a relationship identity
Simões, Cláudia; Mason, Katy J. - In: European journal of marketing : EJM 46 (2012) 5, pp. 684-711
Persistent link: https://www.econbiz.de/10009567638
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Applying a relationship marketing perspective to B2B trade fairs : the role of socialization episodes
Sarmento, Maria; Simões, Cláudia; Farhangmehr, Minoo - In: Industrial marketing management : the international … 44 (2015), pp. 131-141
Persistent link: https://www.econbiz.de/10010481956
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Corporate brand expressions in business-to-business companies' websites : evidence from Brazil and India
Simões, Cláudia; Singh, Jaywant; Perin, Marcelo Gattermann - In: Industrial marketing management : the international … 51 (2015), pp. 59-68
Persistent link: https://www.econbiz.de/10011422737
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A relationship marketing perspective to trade fairs : insights from participants
Sarmento, Maria Lurdes; Farhangmehr, Minoo; Simões, … - In: The journal of business & industrial marketing 30 (2015) 5, pp. 584-593
Persistent link: https://www.econbiz.de/10011339848
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From organizational ambidexterity to organizational performance : the mediating role of value co-creation
Sarmento, Maria; Simões, Cláudia; Lages, Luis Filipe - In: Industrial marketing management : the international … 118 (2024), pp. 175-188
Persistent link: https://www.econbiz.de/10014531692
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Diagnosing and treating segmentation barriers in business-to-business-markets
Dibb, Sally - In: Thexis : Fachzeitschrift für Marketing ; … 20 (2003) 4, pp. 40-46
Persistent link: https://www.econbiz.de/10001930309
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Diagnosing and treating operational and implementation barriers in synoptic marketing planning
Dibb, Sally; Simkin, Lyndon; Wilson, David C. - In: Industrial marketing management : the international … 37 (2008) 5, pp. 539-553
Persistent link: https://www.econbiz.de/10003736670
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"Old boys' club" : barriers to digital marketing in small B2B firms
Setkute, Justina; Dibb, Sally - In: Industrial marketing management : the international … 102 (2022), pp. 266-279
Persistent link: https://www.econbiz.de/10013259081