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~subject:"Lieferantenmanagement"
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Lieferantenmanagement
Marketing
33
Business-to-business marketing
19
B-to-B-Marketing
18
Supplier relationship management
14
United Kingdom
14
Key account management
12
Key-Account-Management
12
Consumer behaviour
10
Betriebswirtschaftsstudium
9
Beziehungsmarketing
9
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English
14
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Tzempelikos, Nektarios
8
Brennan, Ross
6
Canning, Louise
4
McDowell, Raymond
4
Kooli, Kaouther
3
Gounaris, Spiros
2
Lautenschlager, Christian
2
Hammouda, Mohamad Yassine
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Houjeir, Roudaina
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Lichtenthal, J. David
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Viglia, Giampaolo
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Journal of business-to-business marketing
5
Industrial marketing management : the international journal for industrial and high-tech firms
3
AMS - advanced marketing series
1
Advanced marketing series
1
Journal of financial services marketing : JFSM
1
The SAGE handbook of marketing ethics
1
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ECONIS (ZBW)
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Business-to-business (industrial) marketing ethics
Brennan, Ross
- In:
The SAGE handbook of marketing ethics
,
(pp. 238-247)
.
2021
Persistent link: https://www.econbiz.de/10012306064
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2
Business-to-business marketing
Brennan, Ross
;
Canning, Louise
;
McDowell, Raymond
-
2006
Persistent link: https://www.econbiz.de/10003371678
Saved in:
3
Price-setting in business-to-business markets
Brennan, Ross
;
Canning, Louise
;
McDowell, Raymond
- In:
The marketing review
7
(
2007
)
3
,
pp. 207-234
Persistent link: https://www.econbiz.de/10003538029
Saved in:
4
Trust in cross-cultural b2b financial service relationships : the role of shared values
Houjeir, Roudaina
;
Brennan, Ross
- In:
Journal of financial services marketing : JFSM
21
(
2016
)
2
,
pp. 90-102
Persistent link: https://www.econbiz.de/10011537492
Saved in:
5
Business-to-business marketing
Brennan, Ross
-
2011
-
2. ed.
Persistent link: https://www.econbiz.de/10013551029
Saved in:
6
Business-to-business marketing
Brennan, Ross
;
Canning, Louise
;
McDowell, Raymond
-
2013
-
2nd edition (Online-Ausg.)
Persistent link: https://www.econbiz.de/10013208232
Saved in:
7
Business-to-business marketing in the light of the evolution of the business environment
Tzempelikos, Nektarios
- In:
Journal of business-to-business marketing
28
(
2021
)
2
,
pp. 101-104
Persistent link: https://www.econbiz.de/10012623616
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8
Some reflections on the state of business-to-business marketing research
Tzempelikos, Nektarios
- In:
Journal of business-to-business marketing
29
(
2022
)
2
,
pp. 119-130
Persistent link: https://www.econbiz.de/10013359015
Saved in:
9
Cross-cultural determinants of global account management : findings from B2B services
Lautenschlager, Christian
;
Tzempelikos, Nektarios
; …
- In:
Industrial marketing management : the international …
123
(
2024
),
pp. 358-371
Persistent link: https://www.econbiz.de/10015168482
Saved in:
10
Relational key account management : building key account management effectiveness through structural reformations and relationship management skills
Gounaris, Spiros
;
Tzempelikos, Nektarios
- In:
Industrial marketing management : the international …
43
(
2014
)
7
,
pp. 1110-1123
Persistent link: https://www.econbiz.de/10010439600
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