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The evolution of brand personality : an application of online travel agencies
Ha, Hong Youl - In: The journal of services marketing 30 (2016) 5, pp. 529-540
Persistent link: https://www.econbiz.de/10011615549
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Investigating temporal effects of risk perceptions and satisfaction on customer loyalty
Ha, Hong Youl; Son, Hee-young - In: Managing service quality : MSQ ; an international journal 24 (2014) 3, pp. 252-273
Persistent link: https://www.econbiz.de/10010359565
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Longitudinal impact of perceived fairness after service failures : evidence from online travel agencies
Su, Zerui; Ha, Hong Youl - 2025
Persistent link: https://www.econbiz.de/10015375996
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The evolution of consumer restaurant selection : changes in restaurant and food delivery application attributes over time
Zhang, Yiyue; Ha, Hong Youl - In: Journal of business research : JBR 170 (2024), pp. 1-11
Persistent link: https://www.econbiz.de/10014535968
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The moderating role of mobile promotion during current and subsequent purchasing occasions : the case of restaurant delivery services
Pan, Huifeng; Ha, Hong Youl - In: International journal of contemporary hospitality management 34 (2022) 2, pp. 601-622
Persistent link: https://www.econbiz.de/10013164481
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The evolution of brand personality: an application of online travel agencies
Ha, Hong-Youl - In: Journal of Services Marketing 30 (2016) 5, pp. 529-540
Purpose This study aims to assess how continuous outcomes of brand personality vary as a function of time and other predictors. Specifically, the author investigates the roles of brand trust on the direct influence of brand personality, resulting in brand loyalty. Design/methodology/approach...
Persistent link: https://www.econbiz.de/10014906129