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The reinforcing effects of loyalty program partnerships and core service usage : a longitudinal analysis
Lemon, Katherine N.; Wangenheim, Florian von - In: Journal of service research : JSR 11 (2008/09) 4, pp. 357-370
Persistent link: https://www.econbiz.de/10003853572
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Boasting and aspiring, as status-reinforcing mechanisms in status-based loyalty programs
Sajtos, Laszlo; Yit Sean Chong - In: Psychology & marketing 35 (2018) 9, pp. 640-651
Persistent link: https://www.econbiz.de/10011970126
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Does the reward match the effort for loyalty program members?
Danaher, Peter J.; Sajtos, Laszlo; Danaher, Tracey S. - In: Journal of retailing and consumer services 32 (2016), pp. 23-31
Persistent link: https://www.econbiz.de/10011556593
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Tactical use of rewards to enhance loyalty program effectiveness
Danaher, Peter J.; Sajtos, Laszlo; Danaher, Tracey S. - In: International journal of research in marketing : IJRM ; … 37 (2020) 3, pp. 505-520
Persistent link: https://www.econbiz.de/10012494691