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Antecedents and outcomes of brand prominence on willingness to buy luxury brands
Cheah, Isaac; Phau, Ian; Chong, Calvin; Shimul, Anwar Sadat - In: Journal of fashion marketing and management 19 (2015) 4, pp. 402-415
Persistent link: https://www.econbiz.de/10011502882
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Conceptualizing country-of-ingredient authenticity of luxury brands
Cheah, Isaac; Zainol, Zahirah; Phau, Ian - In: Journal of business research : JBR 69 (2016) 12, pp. 5819-5826
Persistent link: https://www.econbiz.de/10011597517
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Development and validation of consumers' need for ingredient authenticity (CNIA scale)
Zainol, Zahirah; Phau, Ian; Cheah, Isaac - In: Journal of promotion management : JPM 24 (2018) 3, pp. 376-397
Persistent link: https://www.econbiz.de/10011875430
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Introduction to a special section on branding, buyer choices and the pursuit of happiness in luxury fashion consumption
Quintal, Vanessa; Cheah, Isaac - In: Journal of global fashion marketing : JGfM 15 (2024) 4, pp. 417-421
Persistent link: https://www.econbiz.de/10015188823
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Development and validation of consumers' need for ingredient authenticity (CNIA scale)
Zainol, Zahirah; Phau, Ian; Cheah, Isaac - In: Country of origin effect : looking back and moving forward, (pp. 84-105). 2019
Persistent link: https://www.econbiz.de/10012008497
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Guest editorial: luxury branding : strategy, innovation and sustainability
Cheah, Isaac; Shimul, Anwar Sadat; Parker, Jeffrey - In: Australasian marketing journal : AMJ ; official journal … 29 (2021) 4, pp. 275-276
Persistent link: https://www.econbiz.de/10012668452
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"Buy, wear, return, repeat" : investigating Chinese consumers' attitude and intentions to engage in wardrobing
Phau, Ian; Akintimehin, Olamide Oluwabusola; Shen, Bin; … - In: Strategic change 31 (2022) 3, pp. 345-356
Persistent link: https://www.econbiz.de/10013275782