Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Cross-media marketing strategi...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Management
Mediensektor
4,025
Media industries
3,993
Communication media
1,486
Kommunikationsmedien
1,486
Deutschland
629
Medienwirtschaft
605
Germany
583
Theorie
429
Theory
425
Welt
348
World
346
Medienökonomik
293
Media economics
282
Social Web
247
Social web
247
EU-Staaten
242
EU countries
241
Mediennutzung
220
Media usage
219
USA
213
Internet
207
Media coverage
194
Mediale Berichterstattung
194
United States
194
Digitale Medien
186
Digital media
185
Werbung
164
Advertising
154
Massenmedien
154
Medienmanagement
151
Kommunikation
144
Consumer behaviour
142
Konsumentenverhalten
142
Media management
142
Wettbewerb
140
Fernsehen
135
Pluralism
135
Pluralismus
135
Strategisches Management
135
more ...
less ...
Online availability
All
Undetermined
42
Free
3
CC license
1
Type of publication
All
Book / Working Paper
104
Article
31
Journal
2
Type of publication (narrower categories)
All
Lehrbuch
37
Textbook
27
Article in journal
22
Aufsatz in Zeitschrift
22
Collection of articles of several authors
21
Sammelwerk
21
Aufsatzsammlung
18
Bibliografie enthalten
14
Bibliography included
14
Aufsatz im Buch
11
Book section
11
Handbook
9
Handbuch
9
Hochschulschrift
3
Thesis
3
Aufgabensammlung
2
Case study
2
Fallstudie
2
Dissertation u.a. Prüfungsschriften
1
Forschungsbericht
1
Interview
1
Konferenzschrift
1
Lehrmittel
1
Statistik
1
more ...
less ...
Language
All
German
80
English
58
Undetermined
2
Author
All
Wirtz, Bernd W.
21
Hess, Thomas
7
Schumann, Matthias
6
Gläser, Martin
5
Karmasin, Matthias
5
Scholz, Christian
5
Dreiskämper, Thomas
4
Friedrichsen, Mike
4
Altmeppen, Klaus-Dieter
3
Aris, Annet
3
Bughin, Jacques
3
Knittel, Susanne
3
Picard, Robert G.
3
Winter, Carsten
3
Altendorfer, Otto
2
Andrijasevic, Rutvica
2
Breyer-Mayländer, Thomas
2
Brown, Charles
2
Brösel, Gerrit
2
Büsching, Thilo
2
Chen, Yujie
2
Chitrapu, Sunitha
2
Dal Zotto, Cinzia
2
Deslandes, Ghislain
2
Gertler, Martin
2
Goderbauer-Marchner, Gabriele
2
Gourevitch, Sophie
2
Gregg, Melissa
2
Hollifield, C. Ann
2
Kochhan, Christoph
2
Küng, Lucy
2
Lowe, Gregory Ferrell
2
Malmelin, Nando
2
Moutchnik, Alexander
2
Sathya Prakash, Elavarthi
2
Schneider, Martin
2
Steinberg, Marc
2
Thoma, Helmut
2
Virta, Sari
2
Werner, Christian
2
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
5
De Gruyter Oldenbourg
2
Edward Elgar Publishing
1
Nomos Verlagsgesellschaft
1
Verlag Franz Vahlen
1
Published in...
All
Journal of media business studies
9
Lehrbuch
9
SpringerLink / Bücher
8
Springer-Lehrbuch
6
JMM : the international journal on media management
4
Schriften zur Medienwirtschaft und zum Medienmanagement
3
The journal of media economics
3
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
3
In search of media
2
Media Business and Innovation
2
Research
2
Springer eBook Collection / Business and Economics
2
Studien- und Übungsbücher der Wirtschafts- und Sozialwissenschaften
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Anwendungsfelder der Medienökonomie : [Lehrbuch]
1
BPM kompetent
1
Business history
1
Business, economics, and legal studies series
1
Controlling & Management review / Sonderheft : ZfCM : Zeitschrift für Controlling & Management
1
Critical media studies
1
De Gruyter Studium
1
De Gruyter handbook of media economics
1
Europäische Kulturen in der Wirtschaftskommunikation
1
Gabler research / Schriften zur Unternehmensentwicklung
1
Gabler-Lehrbuch
1
HBS-Forschung
1
Handbuch Medienmanagement : mit 46 Tabellen
1
Handbuch Unterhaltungsproduktion : Beschaffung und Produktion von Fernsehunterhaltung
1
Handbuchreihe des internationalen Hochschulverbundes My Campus
1
Harvard business review : HBR
1
International journal on media management : JMM
1
Journal of financial reporting : a publication of the Financial Accounting and Reporting Section of the American Accounting Association
1
Konvergenzmanagement
1
Management and innovation in the media industry
1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
Media business and innovation
1
Medienbetriebswirtschaftslehre - Marketing
1
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
1
Methodik - Journalistik und Publizistik - Medienrecht
1
Praxis Film
1
more ...
less ...
Source
All
ECONIS (ZBW)
118
USB Cologne (EcoSocSci)
18
BASE
1
Showing
1
-
10
of
137
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Current state and development persprectives of media economics/media management research
Wirtz, Bernd W.
;
Pistoia, Adriano
;
Mory, Linda
- In:
Journal of media business studies
10
(
2013
)
2
,
pp. 63-91
Persistent link: https://www.econbiz.de/10010229317
Saved in:
2
Critical creativity : managing creativity as a strategic resource in media organisations
Malmelin, Nando
;
Virta, Sari
- In:
Journal of media business studies
18
(
2021
)
3
,
pp. 199-213
Persistent link: https://www.econbiz.de/10012596677
Saved in:
3
Solution-Oriented media management research : a framework to nurture future impact of the field
Petzold, Thomas
;
Knuth, Ingo
- In:
Journal of media business studies
19
(
2022
)
4
,
pp. 240-262
Persistent link: https://www.econbiz.de/10013459564
Saved in:
4
Teaching media management and economics in China
Brown, Charles
- In:
De Gruyter handbook of media economics
,
(pp. 127-147)
.
2024
Persistent link: https://www.econbiz.de/10014538876
Saved in:
5
Transforming media : reviewing the issues and contexts of change in media management research
Malmelin, Nando
;
Virta, Sari
;
Kuismin, Ari
- In:
Journal of media business studies
19
(
2022
)
3
,
pp. 203-224
Persistent link: https://www.econbiz.de/10013357162
Saved in:
6
Management von Medienunternehmen : digitale Innovationen - crossmediale Strategien
Schneider, Martin
(
ed.
)
-
2013
Persistent link: https://www.econbiz.de/10010219173
Saved in:
7
Management von Medienunternehmen : Digitale Innovationen - crossmediale Strategien
Schneider, Martin
-
2013
Märkte -- Führungsprozesse (Unternehmensführung/-strategie) -- Controlling & Accounting -- Redaktion/Einkauf, Programmplanung -- Distribution -- B2B-Marketing -- B2C-Marketing -- Supportprozesse: Legal, Personal, IT/Organisation.
Persistent link: https://www.econbiz.de/10014016716
Saved in:
8
Medienmanagement
Gläser, Martin
-
2008
Persistent link: https://www.econbiz.de/10001793268
Saved in:
9
What does sustainability have to say about recent research in media management? : systematic review of recent media management research
Medina, Mercedes
;
Rodríguez, Victoria
- In:
Journal of media business studies
22
(
2025
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10015189165
Saved in:
10
Why media managers are not interested in media management : and what we could do about it
Küng, Lucy
- In:
JMM : the international journal on media management
12
(
2010
)
1
,
pp. 55-57
Persistent link: https://www.econbiz.de/10008653933
Saved in:
1
2
3
4
5
6
7
8
9
10
11
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
