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Markenartikel
Konsumentenverhalten
78,384
Consumer behaviour
77,956
Persönlichkeitspsychologie
12,426
Personality psychology
12,149
Theorie
10,349
Theory
10,139
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8,753
Relationship marketing
8,741
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7,362
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7,359
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6,537
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6,505
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5,686
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4,810
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4,307
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4,305
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4,291
Brand
4,182
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4,064
Emotion
3,991
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3,988
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3,982
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3,565
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Dawes, John
22
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16
Hildebrandt, Lutz
16
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15
Diamantopoulos, Adamantios
14
Romaniuk, Jenni
14
Sarkar, Juhi Gahlot
14
Dubé, Jean-Pierre
13
Ko, Eunju
13
Loureiro, Sandra Maria Correia
13
Bang, Nguyen
12
Hruschka, Harald
12
Japutra, Arnold
12
Keller, Kevin Lane
12
Sattler, Henrik
12
Baumgartner, Bernhard
11
Bronnenberg, Bart J.
11
Guzman, Francisco
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Huber, Frank
11
Boztuğ, Yasemin
10
Ekinci, Yuksel
10
Gunasti, Kunter
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Khamitov, Mansur
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Sharp, Byron
10
Veloutsou, Cleopatra
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Bagozzi, Richard P.
9
De Chernatony, Leslie
9
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9
Herrmann, Andreas
9
Khan, Imran
9
Kumar, Vikas
9
MacInnis, Deborah J.
9
Melewar, T. C.
9
Paap, Richard
9
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Thomson, Matthew
9
Trinh, Giang
9
Usman, Osly
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NetLibrary, Inc
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Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
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Universitat Pompeu Fabra / Departament d'Economia i Empresa
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Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
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Center for Economic Research <Tilburg>
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Center of Market Oriented Product and Production Management
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Chambre de commerce et d'industrie de Paris
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Edward Elgar Publishing
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Egmont-Ehapa-Verlag <Stuttgart>
1
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1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Gesellschaft zur Erforschung des Markenwesens
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Global Brand Conference <11., 2016, Bradford>
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Hessische Landesanstalt für Privaten Rundfunk <Kassel>
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Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
Institut für Handelsmanagement <Münster (Westf)>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
Markendialog <12, 2008, Berlin>
1
Peter Lang AG
1
Society for Consumer Psychology.
1
Trendbüro <Hamburg>
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Universität Regensburg / Wirtschaftswissenschaftliche Fakultät
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
World Advertising Research Center <Henley-on-Thames>
1
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Journal of business research : JBR
220
The journal of brand management : an international journal
183
The journal of product & brand management
171
Journal of retailing and consumer services
147
Psychology & marketing
64
European journal of marketing : EJM
45
Asia Pacific journal of marketing and logistics
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
41
Marketing letters : a journal of research in marketing
35
The journal of consumer marketing
35
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of fashion marketing and management
30
Journal of marketing communications
30
Journal of international consumer marketing
29
Marketing intelligence & planning
29
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
26
International journal of consumer studies
25
International journal of hospitality management
25
Journal of marketing management : JMM ; journal of the Academy of Marketing
25
Journal of the Academy of Marketing Science
25
Journal of global marketing
24
Journal of promotion management : innovations in planning and applied research
24
Journal of promotion management : JPM
23
Journal of strategic marketing
23
International marketing review
22
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
22
The IUP journal of brand management : IJBRM
22
Cogent business & management
21
International journal of advertising : the review of marketing communications
21
International journal of market research : JMRS ; the journal of the Market Research Society
21
Journal of marketing
21
International journal of advertising : the quarterly review of marketing communications
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
European journal of marketing
19
Journal of international marketing
19
Journal of retailing
19
SpringerLink / Bücher
19
Journal of marketing management : MM
18
Global business review
17
International journal of market research
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ECONIS (ZBW)
4,147
USB Cologne (EcoSocSci)
24
EconStor
8
OLC EcoSci
1
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Zur Gestaltung von Beziehungen zwischen Marke und Konsument : bindungspsychologische Ansätze im Marketing
Berlin, Bianca
-
2015
Persistent link: https://www.econbiz.de/10010526826
Saved in:
2
Brands and brand management : contemporary research perspectives
Loken, Barbara
(
contributor
);
Ahluwalia, Rohini
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003885607
Saved in:
3
Psychologie
der Marke : die Marke aus der Sicht des Verbrauchers
Sommer, Rudolf
-
1998
Persistent link: https://www.econbiz.de/10012878017
Saved in:
4
Konsumentenpsychologie und Markenartikel
Unger, Fritz
(
ed.
);
Berekoven, Ludwig
(
contributor
)
-
1986
Persistent link: https://www.econbiz.de/10014269087
Saved in:
5
Aaker's brand personality scale is not universal : explanation and reasons for bikes in India
Bishnoi, Vinod Kumar
;
Kumar, Ajay
- In:
Journal of marketing analytics : JMA
4
(
2016
)
1
,
pp. 14-27
Persistent link: https://www.econbiz.de/10011539920
Saved in:
6
Multiple collective identities of Far Eastern Russians and their choice of Asian versus European brands
Han, C. M.
;
Khvoynitskaya, Polina
- In:
Journal of international consumer marketing
27
(
2015
)
5
,
pp. 403-413
Persistent link: https://www.econbiz.de/10011410277
Saved in:
7
Antecedents of brand love in online network-based communities : a social identity perspective
Vernuccio, Maria
;
Pagani, Margherita
;
Barbarossa, Camilla
; …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011416930
Saved in:
8
Mastering survivorship : how brands facilitate the transformation to heroic survivor
Hollenbeck, Candice R.
;
Patrick, Vanessa M.
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 73-82
Persistent link: https://www.econbiz.de/10011417102
Saved in:
9
Brand constellations : reflections of the emotional self
Flight, Richard L.
;
Coker, Kesha K.
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 134-147
Persistent link: https://www.econbiz.de/10011524050
Saved in:
10
Positive affectivity as a predictor of consumers' propensity to be brand loyal
Pulligadda, Sanjay
;
Kardes, Frank R.
;
Cronley, Maria L.
- In:
The journal of brand management : an international journal
23
(
2016
)
2
,
pp. 216-228
Persistent link: https://www.econbiz.de/10011459533
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