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~subject:"Markenimage"
~subject:"Relationship marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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International marketing review
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Services marketing quarterly
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ECONIS (ZBW)
10,691
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1
Consumer motivation and luxury consumption : testing moderating effects
Shao, Wei
;
Grace, Debra
;
Ross, Mitchell
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 33-44
Persistent link: https://www.econbiz.de/10011980767
Saved in:
2
Liquid consumption and Islam : The Continual Drift Adjustment (CDA) framework
Allayarova, Nilufar
;
Kadirov, Djavlonbek
;
Krisjanous, Jayne
- In:
Journal of Islamic marketing
15
(
2024
)
1
,
pp. 101-123
Persistent link: https://www.econbiz.de/10014451909
Saved in:
3
Congruency as a mediator in an IKEA retail setting : products, services and store image in relation to sensory cues
Helmefalk, Miralem
- In:
International journal of retail & distribution management
44
(
2016
)
9
,
pp. 956-972
Persistent link: https://www.econbiz.de/10011621223
Saved in:
4
User engagement in social media : an explorative study of Swedish fashion brands
Geissinger, Andrea
;
Laurell, Christofer
- In:
Journal of fashion marketing and management
20
(
2016
)
2
,
pp. 177-190
Persistent link: https://www.econbiz.de/10011575484
Saved in:
5
The role of brand communications in consumer purchases of organic foods : a research framework
Anisimova, Tatiana
;
Sultan, Parves
- In:
Journal of food products marketing
20
(
2014
)
5
,
pp. 511-532
Persistent link: https://www.econbiz.de/10010465697
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6
Do green packages lead to misperceptions? : the influence of package colors on consumers’ perceptions of brands with environmental claims
Seo, Joon Yong
;
Scammon, Debra L.
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
3
,
pp. 357-369
Persistent link: https://www.econbiz.de/10011730644
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7
Do all roses smell equally sweet? : willingness to pay for flower attributes in specialized retail settings by German consumers
Rombach, Meike
;
Olynk, Nicole J.
;
Byrd, Elizabeth
; …
- In:
Journal of retailing and consumer services
40
(
2018
),
pp. 91-99
Persistent link: https://www.econbiz.de/10011801800
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8
The sound of package opening influence on product evaluation
Arboleda, A. M.
;
Arroyo, Ch.
- In:
Journal of international business and economics : JIBE
18
(
2018
)
1
,
pp. 31-36
Persistent link: https://www.econbiz.de/10011865115
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9
Willingness to pay more for green products : the interplay of consumer characteristics and customer participation
Wei, Shuqin
;
Ang, Tyson
;
Jancenelle, Vivien E.
- In:
Journal of retailing and consumer services
45
(
2018
),
pp. 230-238
Persistent link: https://www.econbiz.de/10011930014
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10
The role of consideration sets in brand choice: the moderating role of product characteristics
Suh, Jung-chae
- In:
Psychology & marketing
26
(
2009
)
6
,
pp. 534-550
Persistent link: https://www.econbiz.de/10003858280
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