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Breaking through : implementing customer focus in enterprises
Vandermerwe, Sandra - 2004
Persistent link: https://www.econbiz.de/10004244632
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Customer capitalism : the new business model of increasing returns in new market spaces
Vandermerwe, Sandra - 1999
Persistent link: https://www.econbiz.de/10004000916
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Services marketing : a European perspective
Lovelock, Christopher H. (contributor);  … - 1999
Persistent link: https://www.econbiz.de/10004378729