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How to make profit through micro blogging? : the case of Dell on Twitter
Karunaratna, Charleen; Lü, Kevin - In: HRM and marketing orientation in the new era, (pp. 255-266). 2013
Persistent link: https://www.econbiz.de/10010236502
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Strategic relationship marketing
Hougaard, Søren; Bjerre, Mogens - 2002
Persistent link: https://www.econbiz.de/10001662259
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Internetbasierte Kooperation bei der Produktentwicklung
Wobser, Gunther - 2000
Persistent link: https://www.econbiz.de/10001552719
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Strategic relationship marketing
Hougaard, Søren; Bjerre, Mogens - 2003
Persistent link: https://www.econbiz.de/10001786483
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Total relationship marketing : [marketing management, relationship strategy and CRM approaches for the network economy]
Gummesson, Evert - 2008 - 3. ed.
Persistent link: https://www.econbiz.de/10003686297
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Zur Qualität von Inbound Centers im Marketing : Typen - Wirkungen - Implikationen
Schagen, Alexander - 2012
Persistent link: https://www.econbiz.de/10009671542
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Kundenorientierte Softwareproduktion
Degen, Helmut - 1999
Persistent link: https://www.econbiz.de/10001397623
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Das neue Marketing-Mindset : Management, Methoden und Prozesse für ein Marketing von Mensch zu Mensch
Pförtsch, Waldemar A.; Sponholz, Uwe - 2019
Persistent link: https://www.econbiz.de/10011982754
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More effective sports s ponsorship - combining and integrating key resources and capabilities of international sports events and their major sponsors
Healy, Paul M.; Serafeim, George - 2016
Persistent link: https://www.econbiz.de/10011873223