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~subject:"Marketing management"
~subject:"Persönlichkeitspsychologie"
~type_genre:"Sammelwerk"
~type_genre:"Thesis"
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Marketing management
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ECONIS (ZBW)
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The perils of self-brand connections : consumer response to changes in brand image
Gaustad, Tarje
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2015
Persistent link: https://www.econbiz.de/10011439157
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Handbook of research on the impact of fandom in society and consumerism
Wang, Cheng Lu
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2020
Persistent link: https://www.econbiz.de/10012103093
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Handbook of research on identity theory in marketing
Reed, Americus, II
(
ed.
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Forehand, Mark
(
ed.
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2019
Persistent link: https://www.econbiz.de/10012122131
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Strong brands, strong relationships
Fournier, Susan
(
contributor
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2015
Persistent link: https://www.econbiz.de/10011297035
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Markenloyalität im Aftersales-Marketing : Konzept zur Erhöhung der Markenloyalität in der deutschen Automobilbranche durch Optimierung eines herstellerinitiierten Aftersales-Market...
Hättich, Holger
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003853821
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6
Qualität der Dualen Kommunikation : Konzeptualisierung und Wirkung auf das markenkonforme Mitarbeiterverhalten
Holzer, Matthias
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2016
Persistent link: https://www.econbiz.de/10011428548
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7
Zarza̢dzanie produktem : kreowanie marki
Kall, Jacek
(
contributor
);
Sojkin, Bogdan
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10013444695
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