//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Marketing management"
~subject:"USA"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Reputation and ethical behavio...
Similar by subject
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
USA
Kommunikation
11,896
Communication
11,443
Internal communication
2,153
Interne Kommunikation
2,152
communication
2,062
Theorie
1,737
Theory
1,695
Öffentlichkeitsarbeit
1,463
Public relations
1,423
Spieltheorie
1,077
Game theory
1,066
Unternehmen
947
Experiment
845
Social Web
667
Social web
667
Deutschland
622
Geldpolitik
561
Germany
561
Monetary policy
556
United States
527
Asymmetrische Information
498
Asymmetric information
490
Consumer behaviour
488
Zentralbank
479
Konsumentenverhalten
476
Politische Kommunikation
475
Central bank
470
Political communication
467
Marketingmanagement
464
Sprache
439
Arbeitsgruppe
414
Language
413
Team
404
Marketing
396
Corporate social responsibility
375
Corporate Social Responsibility
373
Management
367
Managers
360
more ...
less ...
Online availability
All
Undetermined
254
Free
107
Type of publication
All
Article
541
Book / Working Paper
447
Journal
4
Type of publication (narrower categories)
All
Article in journal
417
Aufsatz in Zeitschrift
417
Aufsatz im Buch
105
Book section
105
Graue Literatur
66
Non-commercial literature
66
Working Paper
59
Hochschulschrift
54
Arbeitspapier
49
Thesis
40
Lehrbuch
39
Aufsatzsammlung
36
Textbook
31
Collection of articles of several authors
30
Sammelwerk
30
Case study
19
Fallstudie
19
Bibliografie enthalten
12
Bibliography included
12
Conference paper
10
Konferenzbeitrag
10
Handbook
9
Handbuch
9
Bibliographie
6
Konferenzschrift
6
Systematic review
5
Übersichtsarbeit
5
Bibliografie
4
Fallstudiensammlung
4
review-article
4
Collection of articles written by one author
3
Conference proceedings
3
Einführung
3
Sammlung
3
Wörterbuch
3
Glossar enthalten
2
Glossary included
2
Guidebook
2
Interview
2
Ratgeber
2
more ...
less ...
Language
All
English
813
German
162
Undetermined
19
French
3
Swedish
1
Author
All
Bruhn, Manfred
25
Esch, Franz-Rudolf
17
Pepels, Werner
14
Fratzscher, Marcel
13
Ehrmann, Michael
12
Kitchen, Philip J.
11
Langner, Tobias
10
Neuenkirch, Matthias
5
Unger, Fritz
5
Bloom, Nicholas
4
Coibion, Olivier
4
Fill, Chris
4
Garicano, Luis
4
Gorodnichenko, Yuriy
4
Hayo, Bernd
4
Jerman, Damjana
4
Schultz, Don E.
4
Van Reenen, John
4
Weber, Michael
4
Adeola, Ogechi
3
Barrio-García, Salvador del
3
Bencherki, Nicolas
3
Cameron, Ann-Frances
3
Conley, Brian M.
3
Copley, Paul
3
Cosgrove, Kenneth M.
3
Dai, Xiaodong
3
Dizard, Wilson P.
3
Finne, Åke
3
Georgarakos, Dimitris
3
Grönroos, Christian
3
Hackley, Christopher E.
3
Hargie, Owen
3
Katuse, Paul
3
Lees-Marshment, Jennifer
3
Linton, Jonathan D.
3
O'Rourke, James S.
3
Pakura, Stefanie
3
Porcu, Lucia
3
Rudeloff, Christian
3
more ...
less ...
Institution
All
IGI Global
20
Springer Fachmedien Wiesbaden
9
Duncker & Humblot
2
UVK Verlagsgesellschaft mbH
2
American Bankers Assciation
1
American Management Association
1
Annenberg School for Communication <Philadelphia, Pa.>
1
Berliner Wissenschafts-Verlag
1
Bureau of Business Research, University of Colorado unter a Small Business Administration Grant awarded to the University of Denver
1
Chartered Institute of Marketing
1
Communications technology and social policy. understanding the new 'cultural revolution'
1
Edward Elgar Publishing
1
Forschungskooperation Europäische Kulturen in der Wirtschaftskommunikation
1
Freie Universität Berlin / Marketing-Department
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Haufe-Lexware GmbH & Co. KG
1
Institute of Business Studies, University of Uppsala
1
International Association of Business Communicators
1
Laboratoire de Recherche sur l'Industrie et l'Innovation (Lab.RII), Université du Littoral Côte d'Opale
1
Logos Verlag Berlin
1
NWB Verlag
1
NetLibrary, Inc
1
Special Libraries Association
1
Springer Gabler <Firma>
1
Svenska Handelshögskolan <Helsinki>
1
Technische Universität Hamburg-Harburg
1
Verlag Dr. Kovač
1
Verlag Franz Vahlen
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Workshop on the Role of Government in Health Risk Communication and Public Education <1987, Washington, DC>
1
eSocialSciences
1
more ...
less ...
Published in...
All
SpringerLink / Bücher
18
Journal of advertising research
13
Journal of marketing communications
13
Springer Reference Wirtschaft
9
Corporate communications : an international journal
8
ECB Working Paper
8
European journal of marketing : EJM
8
Journal of organizational behavior management
7
Journal of business communication : JBC
6
Journal of communication management : an international journal
6
Working paper / National Bureau of Economic Research, Inc.
6
Business horizons
5
Journal of business research : JBR
5
Marketing communication : new approaches, technologies, and styles
5
Research
5
The Routledge handbook of strategic communication
5
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
International review on public and non-profit marketing
4
Journal of promotion management : JPM
4
The journal of business & industrial marketing
4
Academy of Management journal : AMJ
3
Accounting, auditing & accountability journal
3
American journal of agricultural economics
3
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
3
Basler Schriften zum Marketing
3
Central European business review : CEBR
3
Discussion paper / Centre for Economic Policy Research
3
Discussion paper series / IZA
3
Economics, management and financial markets
3
European journal of marketing
3
Gabler Edition Wissenschaft
3
Games and economic behavior
3
Handbook of risk and crisis communication
3
International journal of business and globalisation : IJBG
3
International journal of internet marketing and advertising : IJIMA
3
Journal of business ethics : JOBE
3
Journal of business strategy
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of management research
3
more ...
less ...
Source
All
ECONIS (ZBW)
937
USB Cologne (EcoSocSci)
38
EconStor
10
Other ZBW resources
4
RePEc
3
Showing
1
-
10
of
992
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Exploring interactive
communication
using social media
Zhang, Chrystal B.
;
Lin, Yi Hsin
- In:
The service industries journal
35
(
2015
)
11/12
,
pp. 670-693
Persistent link: https://www.econbiz.de/10011401815
Saved in:
2
Unpacking celebrity brands through unpaid market communications
Davies, Fiona
;
Slater, Stephanie
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 665-684
Persistent link: https://www.econbiz.de/10011325769
Saved in:
3
The impact of technology on the Arab
communication
style and culture : implications for marketing
Ghanem, Salma
;
Kalliny, Morris
;
Elgoul, Siham
- In:
Journal of marketing communications
19
(
2013
)
5
,
pp. 324-340
Persistent link: https://www.econbiz.de/10010227710
Saved in:
4
Interdependence and
communication
between technically trained managers and marketing managers during innovation projects
Massey, Graham R.
;
Kyriazis, Elias
- In:
International journal of innovation management
18
(
2014
)
3
,
pp. 1-21
Persistent link: https://www.econbiz.de/10010387327
Saved in:
5
Communication
strategy and Romanian brands' dynamics between 2012 and 2013
Secară, Carmen Gabriela
- In:
Economics, management and financial markets
9
(
2014
)
4
,
pp. 312-317
Persistent link: https://www.econbiz.de/10011544548
Saved in:
6
The
communication
paradigms in education
Iacob, Silvia
;
Andronache, Georgeta
- In:
Theoretical and applied economics : GAER review
22
(
2015
)
4
,
pp. 217-228
Persistent link: https://www.econbiz.de/10011559796
Saved in:
7
Restoring the Tower of Babel : how foreign firms communicate with US investors
Lundholm, Russell J.
;
Rogo, Rafael
;
Zhang, Jenny Li
- In:
The accounting review : a publication of the American …
89
(
2014
)
4
,
pp. 1453-1485
Persistent link: https://www.econbiz.de/10010407895
Saved in:
8
Do higher education institutes communicate trust well?
Gibbs, Paul
;
Dean, Aftab
- In:
Journal of marketing for higher education
25
(
2015
)
2
,
pp. 155-170
Persistent link: https://www.econbiz.de/10011497282
Saved in:
9
Applied
communication
methods of relationship marketing for adapting the business to the crisis environment
Baba, Cristina-Andrada
;
Năstase, Raluca
- In:
European research studies
23
(
2020
)
4
,
pp. 1246-1258
Persistent link: https://www.econbiz.de/10012511320
Saved in:
10
A review of two decades of research on language in international and multicultural marketing (1997-2020)
Park, Yung-Hwal
;
Lehnert, Kevin
- In:
International journal of business environment : IJBE
13
(
2022
)
2
,
pp. 188-211
Persistent link: https://www.econbiz.de/10013198082
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->