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~subject:"Marketing management"
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Marketing management
Marketing
29,094
Projektmanagement
16,823
Project management
15,005
Theorie
5,669
Theory
5,620
Marketingmanagement
3,920
Deutschland
3,769
Business-to-business marketing
3,445
B-to-B-Marketing
3,426
Germany
3,338
Leistungsbündel
3,276
Bundling strategy
3,251
marketing
2,514
USA
2,261
United States
2,142
Lieferantenmanagement
2,068
Supplier relationship management
2,067
Konsumentenverhalten
2,054
Consumer behaviour
2,047
Relationship marketing
1,839
Beziehungsmarketing
1,832
Strategisches Management
1,830
Innovation
1,582
Erfolgsfaktor
1,563
Innovationsmanagement
1,498
Management
1,490
Success factor
1,420
Innovation management
1,384
Agribusiness
1,106
Marktforschung
1,062
Strategic management
1,049
Markenführung
1,017
Brand management
1,001
Electronic Commerce
982
Arbeitsgruppe
971
Risikomanagement
963
Team
958
Unternehmen
958
Marketingtheorie
914
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Undetermined
953
Free
274
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Book / Working Paper
2,182
Article
1,460
Journal
39
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Article in journal
1,258
Aufsatz in Zeitschrift
1,258
Lehrbuch
405
Textbook
356
Hochschulschrift
273
Thesis
227
Collection of articles of several authors
211
Sammelwerk
211
Aufsatz im Buch
205
Book section
205
Bibliografie enthalten
169
Bibliography included
169
Aufsatzsammlung
162
Graue Literatur
148
Non-commercial literature
148
Case study
100
Fallstudie
100
Ratgeber
64
Glossar enthalten
60
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60
Konferenzschrift
60
Guidebook
59
Arbeitspapier
46
Working Paper
46
Handbook
36
Handbuch
36
Conference proceedings
35
Fallstudiensammlung
24
Einführung
20
Bibliografie
15
Reprint
13
Conference paper
11
Festschrift
11
Konferenzbeitrag
11
Wörterbuch
9
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8
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8
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6
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5
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5
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English
2,704
German
969
Polish
9
Russian
9
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5
Slovak
2
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1
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1
Hungarian
1
Romanian
1
Slovenian
1
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1
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1
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All
Kotler, Philip
71
Kerin, Roger A.
23
Meffert, Heribert
23
Pepels, Werner
22
Armstrong, Gary
21
Hartley, Steven W.
19
Keller, Kevin Lane
19
Kirchgeorg, Manfred
19
Bruhn, Manfred
18
Kleinaltenkamp, Michael
17
Peter, Jerome Paul
17
Kuß, Alfred
16
Donnelly, James H.
14
Homburg, Christian
13
Unger, Fritz
13
Piercy, Nigel
12
Rudelius, William
12
Burmann, Christoph
11
Sheth, Jagdish N.
10
Tomczak, Torsten
10
Adeola, Ogechi
9
Fuchs, Wolfgang
9
Hinson, Robert
9
Huber, Frank
9
Morgan, Neil A.
9
Baker, Michael John
8
Di Benedetto, C. Anthony
8
Doyle, Peter
8
Ferrell, Odies C.
8
Levinson, Jay Conrad
8
Lindgreen, Adam
8
Runia, Peter
8
Vrontis, Demetris
8
Backhaus, Klaus
7
Boone, Louis E.
7
Helm, Roland
7
Hutt, Michael D.
7
Opresnik, Marc Oliver
7
Scharf, Andreas
7
Speh, Thomas W.
7
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Institution
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American Marketing Association
35
Springer Fachmedien Wiesbaden
17
OECD
9
NetLibrary, Inc
6
Verlag Franz Vahlen
6
Center of Market Oriented Product and Production Management
5
Chartered Institute of Marketing
5
Duncker & Humblot
5
Fördergesellschaft Marketing an der Universität Augsburg
5
Harvard Graduate School of Business Administration
5
American Management Association
4
Haufe-Lexware GmbH & Co. KG
4
Pearson Studium
4
Uni-Taschenbücher GmbH
4
Edward Elgar Publishing
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
IGI Global
3
NWB Verlag
3
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
Wiley-VCH
3
epubli GmbH
3
AMACOM
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Academy of Marketing Science
2
Berliner Wissenschafts-Verlag
2
De Gruyter Oldenbourg
2
Fachhochschule Reutlingen / European School of Business
2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
Gesellschaft Entwicklung, Konstruktion, Vertrieb
2
Icfai University Press <Hyderabad>
2
Institut für Marketing und Trendanalysen <Gutau>
2
MITP Verlags-GmbH & Co. KG
2
Verlag Dr. Kovač
2
W. Kohlhammer GmbH
2
Wissenschaftliche Gesellschaft für Innovatives Marketing
2
Österreichische Gesellschaft für Absatzwirtschaft
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
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Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
123
SpringerLink / Bücher
66
Journal of business research : JBR
60
The journal of business & industrial marketing
58
Lehrbuch
36
Europäische Hochschulschriften / 5
28
Journal of business-to-business marketing
26
Journal of strategic marketing
25
European journal of marketing : EJM
22
Gabler Edition Wissenschaft
22
Journal of marketing management : MM
22
Springer eBook Collection
22
Journal of marketing
21
Marketing intelligence & planning
19
Journal of the Academy of Marketing Science
18
Journal of Islamic marketing : JIMA
16
Springer eBook Collection / Business and Economics
16
Marketing theory
14
AMS review : official publication of the Academy of Marketing Science
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Journal of marketing communications
13
Business horizons
12
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
12
Journal of research in marketing and entrepreneurship : JRME
12
McGraw-Hill/Irwin series in marketing
12
Journal of marketing management : JMM ; journal of the Academy of Marketing
11
International journal of islamic marketing and branding
10
Journal of research in marketing and entrepreneurship
10
Neue betriebswirtschaftliche Forschung : Nbf
10
Cogent business & management
9
Hamburger Schriften zur Marketingforschung
9
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
OECD Health Statistics
9
Gabler-Edition Wissenschaft
8
Journal of Islamic marketing
8
Journal of business ethics : JOBE
8
Journal of macromarketing
8
Meffert-Marketing-Edition
8
Schriften zu Marketing und Management
8
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Source
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ECONIS (ZBW)
3,680
BASE
1
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1
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1
Innovative Vertriebs- und Marketingkonzepte für industrielle Dienstleistungen : am Beispiel des weltweiten Instandhaltungsgeschäftes für Industriegasturbinen
Reiff, Gerhard Willi
-
2004
Persistent link: https://www.econbiz.de/10001939851
Saved in:
2
Marketing
für Leistungssysteme
Böcker, Jens
-
1995
Persistent link: https://www.econbiz.de/10000902628
Saved in:
3
Investitionsgütermarketing bei Kritische-Masse-Systemen : das Beispiel Telekommunikationssysteme
Speth, Christian
-
2000
Persistent link: https://www.econbiz.de/10001487886
Saved in:
4
Marketing
strategy and the efficacy of procedural justice : the mid-level
marketing
manager in industrial service firms
Rosier, Eleri R.
;
Morgan, Robert
;
Cadogan, John W.
- In:
Industrial marketing management : the international …
39
(
2010
)
3
,
pp. 450-459
Persistent link: https://www.econbiz.de/10003976502
Saved in:
5
Marketing
von Solutions : Grundlagen des Solution
Marketing
und Herausforderungen auf dem Weg zum Solution Seller
Woisetschläger, David
;
Backhaus, Christof
;
Michaelis, …
- In:
Marketing von Solutions : innovative Ansätze und Best …
,
(pp. 3-30)
.
2010
Persistent link: https://www.econbiz.de/10008732142
Saved in:
6
Kommunikationsaspekte hybrider Wertschöpfung auf B-to-B-Märkten am Beispiel des Performance Contracting
Kesting, Tobias
- In:
Business-to-Business-Kommunikation : neue Entwicklungen …
,
(pp. 363-380)
.
2012
Persistent link: https://www.econbiz.de/10009665584
Saved in:
7
Brand positioning strategies for industrial firms providing customer solutions
Jalkala, Anne Maarit
;
Keränen, Joona
- In:
The journal of business & industrial marketing
29
(
2014
)
3
,
pp. 253-264
Persistent link: https://www.econbiz.de/10010345206
Saved in:
8
Marketing
solutions in accordance with the S-D logic : co-creating value with customer network actors
Cova, Bernard
;
Salle, Robert
- In:
Industrial marketing management : the international …
37
(
2008
)
3
,
pp. 270-277
Persistent link: https://www.econbiz.de/10003713060
Saved in:
9
Identifying service strategies in product manufacturing companies by exploring environment strategy configurations
Gebauer, Heiko
- In:
Industrial marketing management : the international …
37
(
2008
)
3
,
pp. 278-291
Persistent link: https://www.econbiz.de/10003713062
Saved in:
10
Strategische und operative Schwerpunkte im Vertrieb von Industriegütern und industrienahen Dienstleistungen
Klimmer, Matthias
;
Neef, Martina
;
Schreiber, Peter
-
2007
Persistent link: https://www.econbiz.de/10003556505
Saved in:
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