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Winning and keeping industrial customers : the dynamics of customer relationships
Jackson, Barbara B.; Jackson, Barbara Bund - 1985
Persistent link: https://www.econbiz.de/10000686135
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Unprofitable customers in business markets
Henrich, Michael - 2014
Persistent link: https://www.econbiz.de/10011529551
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Das neue Empfehlungsmarketing : durch Mundpropaganda und Weiterempfehlungen neue Kunden gewinnen
Schüller, Anne M. - 2015 - 1. Aufl.
Persistent link: https://www.econbiz.de/10011313334
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Kundenempfehlungen als Marketinginstrument
Helm, Sabrina - 2000
Persistent link: https://www.econbiz.de/10001467555
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Marketing zum Nulltarif : mit Networking und Empfehlungsmarketing zu neuen Kunden
Misner, Ivan R. - 2011 - 3., aktualisierte Aufl., 2008-02-21
Persistent link: https://www.econbiz.de/10008905686
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So funktioniert Empfehlungsmarketing heute : der einfachste Weg, neue Kunden zu gewinnen
Rankel, Roger; Neisen, Marcus - 2013
Persistent link: https://www.econbiz.de/10012259922
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Performance marketing model through acculturation innovation and market orientation in the bakery industry
Sulistiyani, Sutarlan - In: Expert journal of marketing 5 (2017) 1, pp. 1-9
resources, but also in their role in national economic development. The aim of this study is to develop acculturation innovation … and competing superiority for increasing the marketing development of the bakery business actors in Central Java. This …’ superiority, and acculturation innovation. While it comes to some dimensions such as changes in culture-based products, culture …
Persistent link: https://www.econbiz.de/10011764060
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Value co-creation processes : early stages of value chains involving high-tech business markets : Samsung-Qualcomm semiconductor foundry businesses
Park, Changhyun; Lee, Heesang - In: Journal of business-to-business marketing 22 (2015) 3, pp. 229-252
Persistent link: https://www.econbiz.de/10011413362
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Innovations in communication and advertising : a perspective from small firms in southern Brazil
Rodrigues, Leonel Cezar; Riscarolli, Valéria; Zucco, … - In: International journal of internet marketing and … 12 (2018) 4, pp. 325-339
Persistent link: https://www.econbiz.de/10012139699
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Big and lean is beautiful : a conceptual framework for data-based learning in marketing management
Soyer, Emre; Pauwels, Koen; Seggie, Steven H. - In: Marketing in a digital world, (pp. 63-83). 2019
Persistent link: https://www.econbiz.de/10012123418