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~subject:"Marketing theory"
~subject:"Social Web"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Graue Literatur"
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Journal of macromarketing : examining the interactions among markets, marketing, and society
22
Journal of marketing management : MM
20
Journal of historical research in marketing
16
Journal of business research : JBR
15
Journal of macromarketing
14
Journal of the Academy of Marketing Science
14
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11
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10
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9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Australasian marketing journal
7
Industrial marketing management : the international journal for industrial and high-tech firms
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Journal of marketing education : JME
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International journal of internet marketing and advertising : IJIMA
5
Journal of internet commerce
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Journal of marketing theory and practice : JMTP
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of strategic marketing
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing intelligence & planning
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The journal of business & industrial marketing
5
The marketing review
5
International journal of islamic marketing and branding
4
Journal of Islamic marketing : JIMA
4
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Journal of promotion management : innovations in planning and applied research
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California management review
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Electronic markets : the international journal on networked business
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Journal of business-to-business marketing
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Omega : the international journal of management science
3
Reutlinger Diskussionsbeiträge zu Marketing und Management
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Sport management review
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Arbeitspapier / HHL, Leipzig Graduate School of Management
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Asia Pacific journal of marketing and logistics
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ECONIS (ZBW)
496
Showing
1
-
10
of
496
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relevance
articles prioritized
date (newest first)
date (oldest first)
1
What comes after postmodernism? : implications for marketers
Burns, David J.
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
1
,
pp. 59-74
Persistent link: https://www.econbiz.de/10010519591
Saved in:
2
News website personalisation : the co-creation of content, audiences and services by online journalists and marketers
Malcorps, Sylvain
- In:
Journal of media business studies
16
(
2019
)
3
,
pp. 230-247
Persistent link: https://www.econbiz.de/10012176988
Saved in:
3
Marketing
: culture institutionalized
Firat, A. Fuat
- In:
Journal of macromarketing : examining the interactions …
33
(
2013
)
1
,
pp. 78-82
Persistent link: https://www.econbiz.de/10009771549
Saved in:
4
Ideology for the 10 billion : introduction to globalization of
marketing
ideology
Eckhardt, Giana M.
;
Dholakia, Nikhilesh
;
Varman, Rohit
- In:
Journal of macromarketing : examining the interactions …
33
(
2013
)
1
,
pp. 7-12
Persistent link: https://www.econbiz.de/10009771556
Saved in:
5
R2M Index 1.0 : assessing the practical relevance of academic
marketing
articles
Jedidi, Kamel
;
Schmitt, Bernd
;
Ben Sliman, Malek
;
Li, Yanyan
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 22-41
Persistent link: https://www.econbiz.de/10012608656
Saved in:
6
Hope for a stronger discipline of
marketing
Peterson, Mark
;
Park, Heejung
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
2
,
pp. 162-177
Persistent link: https://www.econbiz.de/10012497116
Saved in:
7
Review of studies on digital transaction platforms in
marketing
journals
Hänninen, Mikko
- In:
The international review of retail, distribution and …
30
(
2020
)
2
,
pp. 164-192
Persistent link: https://www.econbiz.de/10012209864
Saved in:
8
Reflections on an extraordinary
marketing
scholar
Stewart, David W.
- In:
Journal of macromarketing
40
(
2020
)
3
,
pp. 320-321
Persistent link: https://www.econbiz.de/10012264017
Saved in:
9
Theories of Islamic
marketing
Alserhan, Baker Ahmad
;
Althawadi, Othman Mohammed
; …
- In:
International journal of islamic marketing and branding
1
(
2016
)
4
,
pp. 297-304
Persistent link: https://www.econbiz.de/10011672594
Saved in:
10
The cultural paradigm in
marketing
Mazurek-Łopacińska, Krystyna
- In:
Acta scientiarum polonorum / Oeconomia : czasopismo …
15
(
2016
)
3
,
pp. 55-66
Persistent link: https://www.econbiz.de/10011647866
Saved in:
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