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Die Entwicklung einer vertikalen Marketingstrategie aus Imagedaten
Franke, Nikolaus - In: Jahrbuch der Absatz- und Verbrauchsforschung 44 (1998) 4, pp. 373-394
Persistent link: https://www.econbiz.de/10001363762
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Consumer perceptions of credibility and selling intent among advertisements, advertorials, and editorials : a persuasion knowledge model approach
Attaran, Sharmin; Notarantonio, Elaine M.; Quigley, … - In: Journal of promotion management : JPM 21 (2015) 6, pp. 703-720
Persistent link: https://www.econbiz.de/10011433639
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Impact of "high quality, low price" appeal on consumer evaluations
Shirai, Miyuri - In: Journal of promotion management : JPM 21 (2015) 6, pp. 776-797
Persistent link: https://www.econbiz.de/10011433664
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Modeling the impact of advertisement-image congruity on applicant attraction
Baum, Matthias; Schäfer, Marina; Kabst, Rüdiger - In: Human resource management 55 (2016) 1, pp. 7-24
Persistent link: https://www.econbiz.de/10011436902
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It's no longer mine : the role of brand ownership and advertising in cross-border brand acquisitions
Chang, Hua; Kwak, Hyokjin; Puzakova, Marina; Park, Jisoo; … - In: International journal of advertising : the quarterly … 34 (2015) 4, pp. 593-620
Persistent link: https://www.econbiz.de/10011547666
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Good guy vs. bad guy : the influence of parasocial interactions with media characters on brand placement effects
Knoll, Johannes; Schramm, Holger; Schallhorn, Christiana; … - In: International journal of advertising : the quarterly … 34 (2015) 5, pp. 720-743
Persistent link: https://www.econbiz.de/10011547760
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Brand popularity as an advertising cue affecting consumer evaluation on sustainable brands : a comparison study of Korea, China, and Russia
Whang, Haesung; Ko, Eunju; Zhang, Ting; Mattila, Pekka - In: International journal of advertising : the quarterly … 34 (2015) 5, pp. 789-811
Persistent link: https://www.econbiz.de/10011547821
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"Kid tested, mother approved" : the relationship between advertising expenditures and "most-loved" brands
Kim, Kacy K.; Williams, Jerome D.; Wilcox, Gary B. - In: International journal of advertising : the quarterly … 35 (2016) 1, pp. 42-60
Persistent link: https://www.econbiz.de/10011547936
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Brand stereotyping and image transfer in concurrent sponsorships
Carrillat, François A.; Solomon, Paul J.; Astous, Alain d' - In: Journal of advertising : official publication of the … 44 (2015) 4, pp. 300-314
Persistent link: https://www.econbiz.de/10011410136
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Promotional phrases as questions versus statements : an influence of phrase style on product evaluation
Hagtvedt, Henrik - In: Journal of consumer psychology : JCP : the official … 25 (2015) 4, pp. 635-641
Persistent link: https://www.econbiz.de/10011411587