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Premiummarke - quo vadis?
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Marketingmanagement
Beziehungsmarketing
14
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14
Salespeople
13
Verkaufspersonal
13
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10
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10
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10
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9
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Haas, Alexander
8
Eggert, Andreas
3
Terho, Harri
3
Ulaga, Wolfgang
3
Diller, Hermann
2
Hausruckinger, Gerhard
2
Albers, Sönke
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Industrial marketing management : the international journal for industrial and high-tech firms
3
Harvard-Business-Manager : das Wissen der Besten
1
Innovatives Marketing : Entscheidungsfelder - Management - Instrumente ; Hermann Diller zum 60. Geburtstag
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Schriften zum innovativen Marketing
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ECONIS (ZBW)
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Discounting - erfolgreich nicht nur im Handel
Diller, Hermann
- In:
Harvard-Business-Manager : das Wissen der Besten
19
(
1997
)
4
,
pp. 19-28
Persistent link: https://www.econbiz.de/10001231611
Saved in:
2
How sales strategy translates into performance : the role of salesperson customer orientation and value-based selling
Terho, Harri
;
Eggert, Andreas
;
Haas, Alexander
;
Ulaga, …
- In:
Industrial marketing management : the international …
45
(
2015
),
pp. 12-21
Persistent link: https://www.econbiz.de/10010530587
Saved in:
3
Selling value in business markets : individual and organizational factors for turning the idea into action
Terho, Harri
;
Eggert, Andreas
;
Ulaga, Wolfgang
;
Haas, …
- In:
Industrial marketing management : the international …
66
(
2017
),
pp. 42-55
Persistent link: https://www.econbiz.de/10011775966
Saved in:
4
Analyse von Verkaufssituationen mit Mystery Shopping
Haas, Alexander
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
48
(
2002
)
3
,
pp. 277-294
Persistent link: https://www.econbiz.de/10001709453
Saved in:
5
"It's almost like taking the sales out of selling" : towards a conceptualization of value-based selling in business markets
Terho, Harri
;
Haas, Alexander
;
Eggert, Andreas
;
Ulaga, …
- In:
Industrial marketing management : the international …
41
(
2012
)
1
,
pp. 174-185
Persistent link: https://www.econbiz.de/10009513191
Saved in:
6
Discounting : Konzeption und Anwendbarkeit des Discount als Marketingstrategie
Haas, Alexander
-
2000
Persistent link: https://www.econbiz.de/10001534146
Saved in:
7
Aktuelle Trends und Problemstellungen der Marketingstrategie
Haas, Alexander
;
Hausruckinger, Gerhard
;
Ivens, Björn Sven
- In:
Innovatives Marketing : Entscheidungsfelder - …
,
(pp. 173-192)
.
2005
Persistent link: https://www.econbiz.de/10003251280
Saved in:
8
Innovatives Marketing : Entscheidungsfelder - Management - Instrumente ; Hermann Diller zum 60. Geburtstag
Haas, Alexander
(
ed.
);
Diller, Hermann
(
honouree
); …
-
2005
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003224217
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