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~subject:"Marketingtheorie"
~subject:"Nutzen"
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Marketingtheorie
Nutzen
Entscheidung
23,030
Decision
19,698
Marketing
18,554
Theorie
8,860
Theory
8,771
Marketingmanagement
3,374
Marketing management
3,224
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2,871
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2,549
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2,509
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2,501
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2,380
Germany
2,322
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2,214
Decision theory
2,190
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2,001
Strategisches Management
1,920
Absatzpolitik
1,588
Management
1,434
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1,249
Risiko
1,196
Risk
1,071
Marktforschung
1,070
Kognition
1,038
Cognition
1,013
Multi-criteria analysis
994
Multikriterielle Entscheidungsanalyse
994
Spieltheorie
920
Management-Informationssystem
913
Management information system
912
Entscheidung unter Unsicherheit
867
Decision under uncertainty
866
Unternehmen
864
Führungskräfte
863
Managers
852
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822
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Fishburn, Peter C.
34
Karni, Edi
28
Kotler, Philip
28
Segal, Uzi
21
Safra, Zvi
19
Wakker, Peter P.
17
Keller, Kevin Lane
15
Machina, Mark J.
14
Kuß, Alfred
13
Freiling, Jörg
10
Pepels, Werner
10
Schmeidler, David
10
Sheth, Jagdish N.
10
Armstrong, Gary
9
Kollmann, Tobias
9
LaValle, Irving H.
9
Layton, Roger A.
9
Quiggin, John C.
9
Kelsey, David
8
Kleinaltenkamp, Michael
8
Luce, Robert Duncan
8
Tadajewski, Mark
8
Drèze, Jacques H.
7
Epstein, Larry G.
7
Hair, Joseph F.
7
Kahneman, Daniel
7
Tversky, Amos
7
Batabyal, Amitrajeet A.
6
Blythe, Jim
6
Bruhn, Manfred
6
Chew, Soo-Hong
6
Hörschgen, Hans
6
Lamb, Charles W.
6
Lehmann, Donald R.
6
Maclaran, Pauline
6
McDaniel, Carl D.
6
Sarin, Rakesh
6
Solomon, Michael R.
6
Starmer, Chris
6
Stuart, Elnora W.
6
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American Marketing Association
16
Duncker & Humblot
4
Springer Fachmedien Wiesbaden
4
Academy of Marketing Science
3
European Marketing Academy
3
Universität Mannheim / Institut für Volkswirtschaft und Statistik
3
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
American Management Association
2
Edward Elgar Publishing
2
Hrvatsko Društvo za Marketing
2
International Conference on Relationship Marketing <9, 2009, Berlin>
2
Springer Gabler <Firma>
2
Sveučilište u Zagrebu / Katedra za Marketing
2
Universität St. Gallen
2
Universität St. Gallen / Institut für Marketing und Handel
2
AMA Summer Academic Conference <2021, Online>
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Academy of Marketing Science / Annual Conference <2016, Orlando, Fla.>
1
Academy of Marketing Science / Annual Conference <2020, Online>
1
Academy of Marketing Science / Annual Conference <2021, Online>
1
Academy of Marketing Science / Annual Conference <2022, Monterrey>
1
Academy of Marketing Science / World Marketing Congress <2021, Online>
1
Association of Marketing Theory and Practice
1
Books on Demand GmbH <Norderstedt>
1
Centre for Quantitative Economics & Computing
1
Cranfield School of Management
1
Deutsche Forschungsgemeinschaft
1
Educators' Conference <1982, Chicago, Ill.>
1
Forschungstagung Marketing <2001, Berlin>
1
Freie Universität Berlin / Institut für Marketing
1
Georg-August-Universität Göttingen / Institut für Wirtschafts- und Sozialgeschichte
1
Institut für Statistik und Mathematische Wirtschaftstheorie <Augsburg>
1
Institute for Operations Research and the Management Sciences
1
Institute for Research in the Social Sciences
1
Institute of Practitioners in Advertising <London>
1
Instytut Filologii Polskiej <Lublin>
1
International Conference of Marketing and Management Sciences <2008, Athen>
1
International Conference on the Foundations and Applications of Utility, Risk and Decision Theories <4., 1988, Budapest>
1
International Conference on the Foundations and Applications of Utility, Risk and Decision Theories <5, 1990, Durham, NC>
1
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Journal of risk and uncertainty : JRU
64
SpringerLink / Bücher
45
Theory and decision : an international journal for multidisciplinary advances in decision science
45
Management science : journal of the Institute for Operations Research and the Management Sciences
40
Journal of economic theory
36
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
30
Springer eBook Collection / Business and Economics
23
Journal of macromarketing : examining the interactions among markets, marketing, and society
22
Journal of marketing management : MM
20
Journal of economic behavior & organization : JEBO
14
Journal of historical research in marketing
14
Journal of macromarketing
14
Journal of the Academy of Marketing Science
14
Operations research
13
Economics letters
12
Lehrbuch
11
The American economic review
11
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
10
European journal of operational research : EJOR
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of economic psychology : research in economic psychology and behavioral economics
10
Mathematical social sciences
10
The quarterly journal of economics
10
Working papers in economics
10
AMS review : official publication of the Academy of Marketing Science
9
International economic review
9
Marketing theory
9
European journal of marketing : EJM
8
Journal of mathematical economics
8
Europäische Hochschulschriften / 5
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Springer eBook Collection / Business and Management
7
Working paper series / Department of Economics and Institute for Policy Analysis, University of Toronto
7
Australasian marketing journal
6
CORE discussion paper : DP
6
Decision analysis : a journal of the Institute for Operations Research and the Management Sciences, INFORMS
6
Economic theory : official journal of the Society for the Advancement of Economic Theory
6
Industrial marketing management : the international journal for industrial and high-tech firms
6
Journal of business research : JBR
6
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Source
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ECONIS (ZBW)
1,603
USB Cologne (EcoSocSci)
15
EconStor
3
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1
Applications of management sciences in marketing
Montgomery, David B.
(
contributor
); …
-
1970
Persistent link: https://www.econbiz.de/10000049818
Saved in:
2
Utility theory for decision making
Fishburn, Peter C.
-
1979
-
Reprint ed. with corr.
Persistent link: https://www.econbiz.de/10000049064
Saved in:
3
Utility, probability, and human decision making : selected proceedings of an interdisciplinary research conference
Wendt, Dirk
(
ed.
);
Vlek, Charles A. J.
(
contributor
); …
-
Research Conference on Subjective Probability, Utility, …
-
1975
Persistent link: https://www.econbiz.de/10000049070
Saved in:
4
Utility theory for decision making
Fishburn, Peter C.
-
1970
Persistent link: https://www.econbiz.de/10000024460
Saved in:
5
Marketing management and the decision sciences: theory and applications
Darden, William R.
(
contributor
); …
-
1971
Persistent link: https://www.econbiz.de/10000572181
Saved in:
6
An econometric approach to a marketing decision model
Frank, Ronald E.
;
Frank, Ronald Edward
;
Massy, William …
-
1971
Persistent link: https://www.econbiz.de/10000572082
Saved in:
7
Managerial decision making in marketing : the next research frontier
Wierenga, Berend
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
2
,
pp. 89-101
Persistent link: https://www.econbiz.de/10009238552
Saved in:
8
Entscheidungsorientiertes Marketing : eine Einführung
Benkenstein, Martin
-
2001
-
1. Aufl.
Persistent link: https://www.econbiz.de/10014009351
Saved in:
9
Nutzwertanalyse als Entscheidungsmodell bei mehrfacher Zielsetzung : eine Untersuchung zu Grundlagen und Durchführung der Nutzwertanalyse
Dreyer, Arend
-
1975
Persistent link: https://www.econbiz.de/10000113638
Saved in:
10
Lösung von Auswahlproblemen mit Nutzwertmodellen
Heinrich, Lutz J.
- In:
Wirtschaftswissenschaftliches Studium : WiSt ; …
1
(
1972
)
3
,
pp. 89-93
Persistent link: https://www.econbiz.de/10002764380
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