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~subject:"Marktforschung"
~subject:"Wirtschaftstheorie"
~type_genre:"Glossary included"
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Consumer behaviour : a practic...
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Marktforschung
Wirtschaftstheorie
Consumer behaviour
44
Konsumentenverhalten
44
Theorie
18
Theory
18
Verbraucherverhalten
17
USA
15
United States
15
Einführung
11
Marketing
11
Marketing management
8
Marketingmanagement
8
Beziehungsmarketing
7
Relationship marketing
7
Market research
6
Consumer protection
4
Deutschland
4
Europa
4
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4
Verbraucherschutz
4
Betriebswirtschaftslehre
3
Business economics
3
Computer-assisted marketing
3
EU countries
3
EU-Staaten
3
Economic theory
3
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3
Europäische Union
3
IT-gestütztes Marketing
3
Implementation
3
Kundenmanagement
3
Management
3
Markenartikel
3
Physical distribution
3
Vertrieb
3
Volkswirtschaftslehre
3
Beschaffung
2
Brand
2
Brand image
2
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Glossary included
Article in journal
788
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788
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218
Book section
218
Hochschulschrift
148
Graue Literatur
135
Non-commercial literature
135
Thesis
115
Collection of articles of several authors
82
Sammelwerk
82
Arbeitspapier
75
Working Paper
75
Bibliografie enthalten
44
Bibliography included
44
Aufsatzsammlung
41
Konferenzschrift
40
Lehrbuch
40
Textbook
36
Conference proceedings
23
Reprint
17
Statistics
14
Statistik
14
Market information
12
Marktinformation
12
Umfrage
11
Collection of articles written by one author
9
Glossar enthalten
9
Sammlung
9
Case study
8
Fallstudie
8
Mehrbändiges Werk
8
Multi-volume publication
8
Bibliografie
6
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5
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5
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English
9
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Ferrell, Odies C.
2
Mankiw, Nicholas Gregory
2
Pride, William M.
2
Assael, Henry
1
Gates, Roger
1
Hoag, Arleen J.
1
Hoag, John H.
1
Howard, John A.
1
McDaniel, Carl D.
1
Mowen, John C.
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ECONIS (ZBW)
9
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1
Essentials of economics
Mankiw, Nicholas Gregory
-
2009
-
5. ed.
Persistent link: https://www.econbiz.de/10003793138
Saved in:
2
Marketing research essentials
McDaniel, Carl D.
;
Gates, Roger
-
2006
-
5. ed.
Persistent link: https://www.econbiz.de/10002933001
Saved in:
3
Introductory economics
Hoag, Arleen J.
;
Hoag, John H.
-
2002
-
3. ed
Persistent link: https://www.econbiz.de/10001680143
Saved in:
4
Essentials of economics
Mankiw, Nicholas Gregory
-
2001
-
2. ed.
Persistent link: https://www.econbiz.de/10013467737
Saved in:
5
Consumer behavior in marketing strategy
Howard, John A.
-
1989
Persistent link: https://www.econbiz.de/10000764093
Saved in:
6
Marketing foundations
Pride, William M.
;
Ferrell, Odies C.
-
2011
-
4th ed., International ed.
Persistent link: https://www.econbiz.de/10003934926
Saved in:
7
Consumer behavior : a strategic approach
Assael, Henry
-
2004
Persistent link: https://www.econbiz.de/10001848623
Saved in:
8
Marketing foundations
Pride, William M.
;
Ferrell, Odies C.
-
2009
-
3. ed., Internat. ed.
Persistent link: https://www.econbiz.de/10003846578
Saved in:
9
Consumer behavior
Mowen, John C.
-
1990
-
2nd ed.
Persistent link: https://www.econbiz.de/10013467334
Saved in:
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