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Marketing research essentials
McDaniel, Carl D.; Gates, Roger - 2006 - 5. ed.
Persistent link: https://www.econbiz.de/10002933001
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Consumer behavior in marketing strategy
Howard, John A. - 1989
Persistent link: https://www.econbiz.de/10000764093
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Consumer behavior : a strategic approach
Assael, Henry - 2004
Persistent link: https://www.econbiz.de/10001848623
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Marketing foundations
Pride, William M.; Ferrell, Odies C. - 2011 - 4th ed., International ed.
Persistent link: https://www.econbiz.de/10003934926
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Marketing foundations
Pride, William M.; Ferrell, Odies C. - 2009 - 3. ed., Internat. ed.
Persistent link: https://www.econbiz.de/10003846578
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Consumer behavior
Mowen, John C. - 1990 - 2nd ed.
Persistent link: https://www.econbiz.de/10013467334