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Research methodology : conjoint analysis, multidimensional scaling, and related techniques
Malhotra, Naresh K. - 2011
Persistent link: https://www.econbiz.de/10009299967
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The nature and scope of marketing research
Birks, David F. (contributor); Macer, Tim (contributor) - 2009
Persistent link: https://www.econbiz.de/10003792440
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Qualitative marketing research : approaches, techniques and analysis
Birks, David F. (contributor); Macer, Tim (contributor) - 2009
Persistent link: https://www.econbiz.de/10003792457
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Quantitative marketing techniques and analyses
Birks, David F. (contributor); Macer, Tim (contributor) - 2009
Persistent link: https://www.econbiz.de/10003792462
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Developmental challenges in marketing research
Birks, David F. (contributor); Macer, Tim (contributor) - 2009
Persistent link: https://www.econbiz.de/10003792472
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Remembering motivation research : toward an alternative genealogy of interpretive consumer research
Tadajewski, Mark - 2009
Persistent link: https://www.econbiz.de/10003793772
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Hermeneutics and consumer research
Arnold, Stephen John; Fischer, Eileen - 2009
Persistent link: https://www.econbiz.de/10003793808
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The uses of marketing theory : constructs, research propositions, and managerial implications
Cornelissen, Joep D.; Lock, Andrew - 2009
Persistent link: https://www.econbiz.de/10003793810
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Discovery-oriented consumer research
Wells, William - 2009
Persistent link: https://www.econbiz.de/10003793836
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Decoding competitive propositions : a semiotic alternative to traditional advertising research
Harvey, Michael G.; Evans, Malcolm - 2009
Persistent link: https://www.econbiz.de/10003793854