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Deepening the concept of marketing
Enis, Ben M. - In: Journal of marketing 37 (1973) 4, pp. 57-62
Persistent link: https://www.econbiz.de/10002118965
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Marketing classics : a selection of influential articles
Enis, Ben M. (contributor); Cox, Keith Kohn (contributor) - 1985 - 5. ed
Persistent link: https://www.econbiz.de/10000743031
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Readings in the marketing research process
Cox, Keith K. - 1973 - 1. pr
Persistent link: https://www.econbiz.de/10000328976
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"Store loyalty" as a basis for market segmentation
Enis, Ben M.; Paul, Gordon W. - In: Journal of retailing 46 (1970) 3, pp. 42-56
Persistent link: https://www.econbiz.de/10002119080
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Experimentation for marketing decisions
Cox, Keith Kohn; Enis, Ben M. - 1969
Persistent link: https://www.econbiz.de/10002034427