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~subject:"Marktforschung"
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Technology diffusion : an empi...
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Marktforschung
Theorie
27
Innovation
26
Theory
26
Marketing management
16
Marketingmanagement
16
Wettbewerb
15
Competition
13
Consumer behaviour
13
Innovationsmanagement
13
Konsumentenverhalten
13
Verbraucher
12
Innovation management
11
Innovation diffusion
10
Innovationsdiffusion
10
Market entry
10
Markteintritt
10
Vereinigte Staaten
10
Marketing
9
Produktentwicklung
9
Welt
9
World
9
New product development
8
Nachhaltigkeit
7
Sustainability
7
Economic growth
6
Market research
6
USA
6
Verbraucherverhalten
6
Wirtschaftswachstum
6
Management
5
Markenartikel
5
Marketing theory
5
Marketingtheorie
5
Nachhaltige Entwicklung
5
Sustainable development
5
Transaction costs
5
Transaktionskosten
5
United States
5
Betriebswirtschaftliche Statistik
4
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9
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3
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1
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1
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1
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1
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1
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English
10
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Robertson, Thomas S.
10
Kassarjian, Harold H.
3
Myers, James H.
2
Ward, Scott
2
Alpert, Mark I.
1
Bucklin, Louis P.
1
Bulte, Christophe Van den
1
Gatignon, Hubert
1
Gatignon, Hubert A.
1
Grabner jr., John R.
1
Kassarjian, Harold Haig
1
Kernan, Jerome B.
1
Levy, Sidney J.
1
Sargsyan, Gueram
1
Soberman, David A.
1
Stasch, Stanley F.
1
Stern, Louis W.
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Sturdivant, Frederick D.
1
Zielinski, Joan
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Faculty & research / Insead : working paper series
1
Journal of advertising research
1
Journal of marketing research : JMR
1
Prentice-Hall International Series in Management
1
Scott, Foresman Series in Marketing
1
Scott, Foresman series in marketing
1
The INSEAD-Wharton alliance on globalizing : strategies for building successful global businesses
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ECONIS (ZBW)
12
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1
Consumer behavior
Robertson, Thomas S.
-
1970
Persistent link: https://www.econbiz.de/10000051869
Saved in:
2
Handbook of consumer behavior
Robertson, Thomas S.
(
ed.
); …
-
1991
Persistent link: https://www.econbiz.de/10000835008
Saved in:
3
Perspectives in consumer behavior
Kassarjian, Harold H.
;
Robertson, Thomas S.
-
1973
-
Revised
Persistent link: https://www.econbiz.de/10000056320
Saved in:
4
Consumer behavior
Robertson, Thomas S.
;
Zielinski, Joan
;
Ward, Scott
-
1984
Persistent link: https://www.econbiz.de/10000078313
Saved in:
5
Perspectives in consumer behavior
Kassarjian, Harold Haig
(
ed.
); …
-
1968
Persistent link: https://www.econbiz.de/10000568332
Saved in:
6
Perspectives in consumer behavior
Kassarjian, Harold H.
(
ed.
); …
-
1981
-
3. ed.
Persistent link: https://www.econbiz.de/10013502847
Saved in:
7
Using attraction models for competitive optimization : pitfalls to avoid and conditions to check
Soberman, David A.
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003379159
Saved in:
8
Purchase sequence responses : innovators vs. non-innovators
Robertson, Thomas S.
- In:
Journal of advertising research
8
(
1968
)
1
,
pp. 47-52
Persistent link: https://www.econbiz.de/10002703875
Saved in:
9
Managerial analysis in marketing
Sturdivant, Frederick D.
;
Stern, Louis W.
;
Grabner jr., …
-
1970
Persistent link: https://www.econbiz.de/10000051813
Saved in:
10
Consumer behavior : theoretical sources
Ward, Scott
(
ed.
);
Robertson, Thomas S.
(
contributor
)
-
1973
Persistent link: https://www.econbiz.de/10000053319
Saved in:
1
2
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