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Cashing-in on the cop-out : cultural change and marketing potential
Adler, Lee - In: Business horizons 13 (1970) 1, pp. 19-30
Persistent link: https://www.econbiz.de/10001808512
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Phasing research into the marketing plan
Adler, Lee - In: Harvard business review : HBR 38 (1960) 3, pp. 113-122
Persistent link: https://www.econbiz.de/10001808600
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Managing the marketing research function
Adler, Lee; Mayer, Charles S. - 1977
Persistent link: https://www.econbiz.de/10001808528
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Meeting the challenge of multinational marketing research
Adler, Lee; Mayer, Charles S. - In: Multinational product management, (pp. 147-164). 1977
Persistent link: https://www.econbiz.de/10001808552
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Marketing management and the decision sciences: theory and applications
Darden, William R. (contributor);  … - 1971
Persistent link: https://www.econbiz.de/10000572181
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Attitude research on the rocks
Adler, Lee (contributor); Crepsi, Irving (contributor) - 1968
Persistent link: https://www.econbiz.de/10003076531