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~subject:"Marktforschung"
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Marktforschung
Consumer behaviour
64
Konsumentenverhalten
58
International marketing
32
Brand image
31
Brand management
29
Internationales Marketing
29
Markenführung
29
Markenimage
29
Brand
22
Designation of origin
22
Herkunftsbezeichnung
22
Markenartikel
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Theorie
17
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Measurement
16
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13
Messung
12
Export
10
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9
Globalization
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Structural equation model
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Strukturgleichungsmodell
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United Kingdom
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Marketing
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Marketing management
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Marketingmanagement
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Emotion
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Großbritannien
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Welt
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Werbewirkung
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World
6
Bibliometrics
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Bibliometrie
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Market segmentation
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Partial least squares
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English
11
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Diamantopoulos, Adamantios
11
Fritz, Wolfgang
2
Fuchs, Christoph
2
Hart, Susan
2
Hildebrandt, Lutz
2
Bauer, András
1
Davvetas, Vasileios
1
Kaiser, Sebastian
1
Mathews, Brian P.
1
Reynolds, Nina
1
Sarstedt, Marko
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Sichtmann, Christina
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Siguaw, Judy A.
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Wagner, Udo
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Business School research series
1
Die Betriebswirtschaft : DBW
1
Europe's challenges : economic efficiency and social solidarity
1
Fundamentals of marketing research ; Vol. 1
1
Fundamentals of marketing research ; Vol. 3
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of the Academy of Marketing Science
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The nature and scope of marketing research
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ECONIS (ZBW)
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1
The impact of research design characteristics on the evaluation and use of export marketing research : an empirical study
Diamantopoulos, Adamantios
;
Siguaw, Judy A.
-
1999
Persistent link: https://www.econbiz.de/10001399375
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2
Differences in the export profiles among users of export marketing research : evidence from two European countries
Diamantopoulos, Adamantios
- In:
Europe's challenges : economic efficiency and social …
,
(pp. 395-418)
.
1996
Persistent link: https://www.econbiz.de/10001292629
Saved in:
3
Managerial intervention in forecasting : an empir. investigation of forecast manipulation
Mathews, Brian P.
- In:
International journal of research in marketing : IJRM ; …
3
(
1986
)
1
,
pp. 3-10
Persistent link: https://www.econbiz.de/10001041175
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4
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
Diamantopoulos, Adamantios
(
ed.
);
Wagner, Udo
(
honouree
); …
-
2012
Persistent link: https://www.econbiz.de/10009620589
Saved in:
5
Guidelines for choosing between multi-item and single-item scales for construct measurement : a predictive validity perspective
Diamantopoulos, Adamantios
;
Sarstedt, Marko
;
Fuchs, …
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
3
,
pp. 434-449
Persistent link: https://www.econbiz.de/10009548613
Saved in:
6
Marketing research activity and company performance : evidence from manufacturing industry
Hart, Susan
;
Diamantopoulos, Adamantios
-
2009
Persistent link: https://www.econbiz.de/10003794200
Saved in:
7
Using single-item measures for construct measurement in management research : conceptual issues and application guidelines
Fuchs, Christoph
;
Diamantopoulos, Adamantios
- In:
Die Betriebswirtschaft : DBW
69
(
2009
)
2
,
pp. 195-210
Persistent link: https://www.econbiz.de/10003821630
Saved in:
8
Marketing research activity and company performance : evidence from manufacturing industry
Hart, Susan
;
Diamantopoulos, Adamantios
-
2007
Persistent link: https://www.econbiz.de/10003538156
Saved in:
9
The effect of pretest method on error detection rates : experimental evidence
Reynolds, Nina
;
Diamantopoulos, Adamantios
-
2007
Persistent link: https://www.econbiz.de/10003540315
Saved in:
10
Ten basic questions about structural equations modeling you should know the answers to : but perhaps you don't
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
; …
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 252-263
Persistent link: https://www.econbiz.de/10012322059
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