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Thirty years of conjoint analy...
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Marktforschung
Theorie
27
Theory
27
Conjoint analysis
20
Conjoint-Analyse
18
Market research
18
Marketing theory
12
Marketingtheorie
11
Marketing
10
Paul E. Green
10
Multivariate Analyse
9
Vereinigte Staaten
9
Betriebswirtschaftliche Entscheidungen
8
Multivariate analysis
8
Verbraucher
8
Marketing management
7
Marketingforschung
7
Marketingmanagement
7
South Africa
7
Südafrika
6
Consumer behaviour
5
Konsumentenverhalten
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Leistungsmotivation
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Produktgestaltung
5
Work motivation
5
Estimation theory
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Experiment
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Higher education institution
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Hochschule
4
Measurement
4
Messung
4
Methodologie
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Schätztheorie
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Absatz
3
Absatzpolitik
3
Arbeitszufriedenheit
3
Entscheidung
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3
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Green, Paul E.
43
Carmone, Frank J.
7
Wind, Yoram
6
Robinson, Patrick J.
4
DeSarbo, Wayne S.
3
Frank, Ronald E.
3
Rao, Vithala R.
3
Tull, Donald S.
3
Frank, Ronald Edward
2
Halbert, Michael H.
2
Krieger, Abba M.
2
Smith, Scott M.
2
Alderson, Wroe
1
Bansal, Pradeep
1
Carroll, J.
1
Carroll, J. Douglas
1
DeSarbo, Wayne
1
FitzRoy, Peter T.
1
Frenk, Ronald E.
1
Huber, Joel
1
Johnson, Richard M.
1
Köhler, Richard
1
Lenk, Peter J.
1
Malhotra, Naresh K.
1
Neal, William D.
1
Sheth, Jagdish N.
1
Sieber jr., Harry F.
1
Tull, Donald Stanley
1
Wachspress, David P.
1
Young, Martin R.
1
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Marketing Science Institute
1
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Journal of marketing research : JMR
9
Fundamentals of marketing research ; Vol. 6
3
Editor's series in marketing
1
Editorʹs Series in Marketing
1
European journal of operational research : EJOR
1
Harvard business review : HBR
1
International Series in Quantitative Marketing
1
International series in quantitative marketing
1
International series in quantitative marketing : ISQM
1
Journal of marketing
1
Journal of retailing
1
Journal of the Royal Statistical Society / C
1
Legends in marketing
1
Management science : journal of the Institute of Management Sciences ; application and theory
1
Manager's guide series
1
Market segmentation : concepts and applications
1
Marketing Science Institute Series
1
Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
1
Models, measurement and marketing : a special project of the Market Research Council
1
Operational research quarterly : OR
1
Prentice-Hall International Series in Management
1
Prentice-Hall foundations of marketing series
1
Prentice-Hall international series in management
1
Proceedings of the Business and Economic Statistics Section / American Statistical Association : papers presented at the annual meeting of the American Statistical Association, ... under the sponsorship of the Business and Economic Statistics Section
1
Series of books / Marketing Science Institute (Philadelphia)
1
Wharton quarterly
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ECONIS (ZBW)
42
USB Cologne (EcoSocSci)
2
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Recent contributions to optimal product positioning and buyer segmentation
Green, Paul E.
- In:
European journal of operational research : EJOR
41
(
1989
)
2
,
pp. 127-141
Persistent link: https://www.econbiz.de/10001083056
Saved in:
2
Completely unacceptable levels in conjoint analysis : a cautionary note
Green, Paul E.
- In:
Journal of marketing research : JMR
25
(
1988
)
3
,
pp. 293-300
Persistent link: https://www.econbiz.de/10001054424
Saved in:
3
Marketing research
Green, Paul E.
;
Malhotra, Naresh K.
-
2017
Persistent link: https://www.econbiz.de/10011634312
Saved in:
4
Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
Wind, Yoram
(
ed.
);
Green, Paul E.
(
honouree
)
-
2004
Persistent link: https://www.econbiz.de/10013391457
Saved in:
5
Marketing applications of MDS : assessment and outlook
Green, Paul E.
-
2007
Persistent link: https://www.econbiz.de/10003541510
Saved in:
6
Multidimensional scaling : concepts and applications
Green, Paul E.
-
1989
Persistent link: https://www.econbiz.de/10000761594
Saved in:
7
Quantitative methods in marketing
Frank, Ronald Edward
-
1967
Persistent link: https://www.econbiz.de/10000546251
Saved in:
8
Multidimensional scaling and related techniques in marketing analysis
Green, Paul E.
;
Carmone, Frank J.
-
1970
Persistent link: https://www.econbiz.de/10000055206
Saved in:
9
Multiattribute decisions in marketing : a measurement approach
Green, Paul E.
;
Wind, Yoram
-
1973
Persistent link: https://www.econbiz.de/10000055706
Saved in:
10
Research for marketing decisions
Green, Paul E.
;
Tull, Donald Stanley
-
1966
Persistent link: https://www.econbiz.de/10000570597
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