Similar Search Results

Weijters, Bert; Geuens, Maggie; Schillewaert, Niels - In: GfK marketing intelligence review : Marketingforschung … (2009) 2, pp. 44-53

Persistent link: https://www.econbiz.de/10003902480

The effect of familiarity with the response category labels on item response to likert scales

Weijters, Bert; Geuens, Maggie; Baumgartner, Hans - In: Journal of consumer research : JCR ; an … 40 (2013/14) 2, pp. 368-381

Persistent link: https://www.econbiz.de/10009786431

The proximity effect : the role of interitem distance on reverse-item bias

Weijters, Bert (contributor); Geuens, Maggie (contributor); … - 2008

Persistent link: https://www.econbiz.de/10003802883

The proximity effect : the role of inter-item distance on reverse-item bias

Weijters, Bert; Geuens, Maggie; Schillewaert, Niels - In: International journal of research in marketing : IJRM ; … 26 (2009) 1, pp. 2-12

Persistent link: https://www.econbiz.de/10003822799

Response styles in marketing research : a means and covariance structures comparison of modes of data-collection

Weijters, Bert (contributor); … - 2005

Persistent link: https://www.econbiz.de/10003242170

Multidimensional scaling : concepts and applications

Green, Paul E.; Carmone, Frank J.; Smith, Scott M. - 1989

Persistent link: https://www.econbiz.de/10004122575

Multidimensional scaling : concepts and applications

Green, Paul E. - 1989

Persistent link: https://www.econbiz.de/10000761594

Fundamentals of marketing research

Smith, Scott M.; Albaum, Gerald S. - 2005

The nature of marketing research -- Planning for marketing research and the research process -- Research design -- Secondary data and sources -- Information from respondents -- Online marketing research -- Qualitative research and observation -- Experimentation -- General concepts of measurement...

Persistent link: https://www.econbiz.de/10002030705

Designing web surveys in marketing research : does use of forced answering affect completion rates?

Albaum, Gerald S.; Roster, Catherine A.; Wiley, James; … - In: Journal of marketing theory and practice 18 (2010) 3, pp. 285-293

Persistent link: https://www.econbiz.de/10003997687

Advanced techniques and technologies in online research

Smith, Scott M.; Smith, Jared; Allred, Chad R. - In: The handbook of marketing research : uses, misuses, and …, (pp. 132-158). 2006

Persistent link: https://www.econbiz.de/10003420110