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ECONIS (ZBW)
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The impact of research design characteristics on the evaluation and use of export marketing research : an empirical study
Diamantopoulos, Adamantios
;
Siguaw, Judy A.
-
1999
Persistent link: https://www.econbiz.de/10001399375
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2
A re-examination of the generalizability of the Aaker brand personality measurement framework
Austin, Jon R.
;
Siguaw, Judy A.
;
Mattila, Anna S.
-
2009
Persistent link: https://www.econbiz.de/10003784573
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3
Cross-country cross-survey design in international marketing research : the role of input data in multiple imputation
Sintonen, Sanna
;
Tarkiainen, Anssi
;
Cadogan, John W.
; …
- In:
International marketing review
33
(
2016
)
3
,
pp. 454-482
Persistent link: https://www.econbiz.de/10011487062
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4
Differences in the export profiles among users of export marketing research : evidence from two European countries
Diamantopoulos, Adamantios
- In:
Europe's challenges : economic efficiency and social …
,
(pp. 395-418)
.
1996
Persistent link: https://www.econbiz.de/10001292629
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5
Managerial intervention in forecasting : an empir. investigation of forecast manipulation
Mathews, Brian P.
- In:
International journal of research in marketing : IJRM ; …
3
(
1986
)
1
,
pp. 3-10
Persistent link: https://www.econbiz.de/10001041175
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6
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
Diamantopoulos, Adamantios
(
ed.
);
Wagner, Udo
(
honouree
); …
-
2012
Persistent link: https://www.econbiz.de/10009620589
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7
Guidelines for choosing between multi-item and single-item scales for construct measurement : a predictive validity perspective
Diamantopoulos, Adamantios
;
Sarstedt, Marko
;
Fuchs, …
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
3
,
pp. 434-449
Persistent link: https://www.econbiz.de/10009548613
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8
Marketing research activity and company performance : evidence from manufacturing industry
Hart, Susan
;
Diamantopoulos, Adamantios
-
2009
Persistent link: https://www.econbiz.de/10003794200
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9
Using single-item measures for construct measurement in management research : conceptual issues and application guidelines
Fuchs, Christoph
;
Diamantopoulos, Adamantios
- In:
Die Betriebswirtschaft : DBW
69
(
2009
)
2
,
pp. 195-210
Persistent link: https://www.econbiz.de/10003821630
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10
Marketing research activity and company performance : evidence from manufacturing industry
Hart, Susan
;
Diamantopoulos, Adamantios
-
2007
Persistent link: https://www.econbiz.de/10003538156
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