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Research methodology : conjoint analysis, multidimensional scaling, and related techniques
Malhotra, Naresh K. - 2011
Persistent link: https://www.econbiz.de/10009299967
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Personal reflections on my research contribution to marketing
Malhotra, Naresh K. - 2011
Persistent link: https://www.econbiz.de/10009270382
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Marketing research : an applied orientation
Malhotra, Naresh K. - 1999 - 3. ed
Persistent link: https://www.econbiz.de/10000670855
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Validity and structural reliability of multidimensional scaling
Malhotra, Naresh K. - In: Journal of marketing research : JMR 24 (1987) 2, pp. 164-173
Persistent link: https://www.econbiz.de/10001036289
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Self concept and product choice : an integrated perspective
Malhotra, Naresh K. - In: Journal of economic psychology : research in economic … 9 (1988) 1, pp. 1-28
Persistent link: https://www.econbiz.de/10001043152
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Basic marketing research : applications to contemporary issues
Malhotra, Naresh K. - 2002 - Internat. ed
Persistent link: https://www.econbiz.de/10001624740
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Special issue on the state of the art in marketing research
Malhotra, Naresh K. (contributor) - In: Journal of the Academy of Marketing Science 16 (1988) 1
Persistent link: https://www.econbiz.de/10001062773
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Marketing research : an applied orientation
Malhotra, Naresh K. - 1993
Persistent link: https://www.econbiz.de/10000326100
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Marketing research : an applied approach
Malhotra, Naresh K.; Birks, David F. - 2003 - 2nd European ed.
Persistent link: https://www.econbiz.de/10001685627
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A comparative study on parameter recovery of three approaches to structural equation modeling
Hwang, Heungsun; Malhotra, Naresh K.; Kim, Youngchan; … - In: Journal of marketing research : JMR 47 (2010) 4, pp. 699-712
Persistent link: https://www.econbiz.de/10009235359