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Multidimensional scaling : concepts and applications

Green, Paul E.; Carmone, Frank J.; Smith, Scott M. - 1989

Persistent link: https://www.econbiz.de/10004122575

Multidimensional scaling : concepts and applications

Green, Paul E. - 1989

Persistent link: https://www.econbiz.de/10000761594

Fundamentals of marketing research

Smith, Scott M.; Albaum, Gerald S. - 2005

The nature of marketing research -- Planning for marketing research and the research process -- Research design -- Secondary data and sources -- Information from respondents -- Online marketing research -- Qualitative research and observation -- Experimentation -- General concepts of measurement...

Persistent link: https://www.econbiz.de/10002030705

Designing web surveys in marketing research : does use of forced answering affect completion rates?

Albaum, Gerald S.; Roster, Catherine A.; Wiley, James; … - In: Journal of marketing theory and practice 18 (2010) 3, pp. 285-293

Persistent link: https://www.econbiz.de/10003997687

Advanced techniques and technologies in online research

Smith, Scott M.; Smith, Jared; Allred, Chad R. - In: The handbook of marketing research : uses, misuses, and …, (pp. 132-158). 2006

Persistent link: https://www.econbiz.de/10003420110

Basic data analysis

Smith, Scott M.; Albaum, Gerald S. - In: The handbook of marketing research : uses, misuses, and …, (pp. 195-229). 2006

Persistent link: https://www.econbiz.de/10003420118

A multi-group analysis of online survey respondent data quality : comparing a regular USA consumer panel to MTurk samples

Smith, Scott M.; Roster, Catherine A.; Golden, Linda L.; … - In: Journal of business research : JBR 69 (2016) 8, pp. 3139-3148

Persistent link: https://www.econbiz.de/10011507956

The impact of two stage highly interesting question on completion rates and data quality in online marketing research

Hansen, Jared M.; Smith, Scott M. - In: International journal of market research : JMRS ; the … 54 (2012) 2, pp. 241-260

Persistent link: https://www.econbiz.de/10009534983