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A tutorial in consumer researh : knowledge creation and knowledge appreciation in deductive-conceptual consumer research
Janiszewski, Chris A.; Labroo, Aparna A.; Rucker, Derek D. - In: Journal of consumer research : JCR ; an … 43 (2016) 2, pp. 200-209
Persistent link: https://www.econbiz.de/10011550954
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Reaching for rigor and relevance : better marketing research for a better world
Madan, Shilpa; Johar, Gita Venkataramani; Berger, Jonah; … - In: Marketing letters : a journal of research in marketing 34 (2023) 1, pp. 1-12
Persistent link: https://www.econbiz.de/10014265918
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Classification and regression tree analysis in marketing research
Carman, James M.; Dhar, Ravi - 1993
Persistent link: https://www.econbiz.de/10001442079
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Contingent response to self-customization procedures : implications for decision satisfaction and choice
Valenzuela, Ana; Dhar, Ravi; Zettelmeyer, Florian - In: Journal of marketing research : JMR 46 (2009) 6, pp. 754-763
Persistent link: https://www.econbiz.de/10003926924
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The effect of decision order on purchase quantity decisions
Nowlis, Stephen M.; Dhar, Ravi; Simonson, Itamar - In: Journal of marketing research : JMR 47 (2010) 4, pp. 725-737
Persistent link: https://www.econbiz.de/10009235357
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Price-framing effects on the purchase of hedonic and utilitarian bundles
Khan, Uzma; Dhar, Ravi - In: Journal of marketing research : JMR 47 (2010) 6, pp. 1090-1099
Persistent link: https://www.econbiz.de/10008796523
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Marketing management
Winer, Russell S.; Dhar, Ravi - 2011 - 4th ed., internat. ed.
Persistent link: https://www.econbiz.de/10008699597
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The shopping momentum effect
Dhar, Ravi; Huber, Joel; Khan, Uzma - In: Journal of marketing research : JMR 44 (2007) 3, pp. 370-378
Persistent link: https://www.econbiz.de/10003547561