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The evolution of market research
Stewart, David W. - In: The SAGE handbook of marketing theory, (pp. 74-88). 2010
Persistent link: https://www.econbiz.de/10003923087
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The application and misapplication of factor analysis in marketing research
Stewart, David W. - 2009
Persistent link: https://www.econbiz.de/10003794436
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The application and misapplication of factor analysis in marketing research
Stewart, David W. - 2007
Persistent link: https://www.econbiz.de/10003541156
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Cluster analysis in marketing research
Punj, Girish; Stewart, David W. - 2009
Persistent link: https://www.econbiz.de/10003794510
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Cluster analysis in marketing research : review and suggestions for application
Punj, Girish; Stewart, David W. - 2007
Persistent link: https://www.econbiz.de/10003541351
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Online focus groups
Stewart, David W.; Shamdasani, Prem - In: Journal of advertising : official publication of the … 46 (2017) 1, pp. 48-60
Persistent link: https://www.econbiz.de/10011686458
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Master of marketing measurement : Margaret Henderson Blair on marketing accountability
Blair, Margaret Henderson - 2021
Persistent link: https://www.econbiz.de/10012321737
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The application and misapplication of factor analysis in marketing research
Stewart, David W. - In: Journal of marketing research : JMR 18 (1981) 1, pp. 51-62
Persistent link: https://www.econbiz.de/10002848793
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From methods and projects to systems and process : the evolution of marketing research techniques
Stewart, David W. - 2008
Persistent link: https://www.econbiz.de/10003609461
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Cluster analysis in marketing research : review and suggestions for application
Punj, Girish; Stewart, David W. - In: Journal of marketing research : JMR 20 (1983) 2, pp. 134-148
Persistent link: https://www.econbiz.de/10002674885