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Reality Check: Combining Choic...
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Continuing to broaden the marketing concept : making the world a better place
1
Handbook of choice modelling
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Measuring multichannel advertising response
Zantedeschi, Daniel
;
Feit, Elea McDonnell
;
Bradlow, Eric T.
- In:
Management science : journal of the Institute for …
63
(
2017
)
8
,
pp. 2706-2728
Persistent link: https://www.econbiz.de/10011741415
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2
Editorial: New editorial structure for Marketing Science
Desai, Preyas S.
;
Feinberg, Fred M.
;
Iyer, Ganesh
; …
- In:
Marketing science
33
(
2014
)
2
,
pp. 163-164
Persistent link: https://www.econbiz.de/10010358798
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3
Deciding how to decide : an agenda for multi-stage choice modeling research in marketing
Swait, Joffre
;
Feinberg, Fred M.
- In:
Handbook of choice modelling
,
(pp. 649-660)
.
2014
Persistent link: https://www.econbiz.de/10010424232
Saved in:
4
Our data-driven future : promise, perils, and prognoses
Turjeman, Dana
;
Feinberg, Fred M.
- In:
Continuing to broaden the marketing concept : making …
,
(pp. 105-121)
.
2020
Persistent link: https://www.econbiz.de/10012320511
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