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Marketing measurement revolution : the C-OAR-SE method and why it must replace psychometrics : commentary
Rossiter, John R. - In: European journal of marketing : EJM 45 (2011) 11/12, pp. 1561-1588
Persistent link: https://www.econbiz.de/10009539452
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Designing web surveys in marketing research : does use of forced answering affect completion rates?
Albaum, Gerald S.; Roster, Catherine A.; Wiley, James; … - In: Journal of marketing theory and practice 18 (2010) 3, pp. 285-293
Persistent link: https://www.econbiz.de/10003997687
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Avoiding measurement dogma : a response to Rossiter : commentary
Rigdon, Edward E.; Preacher, Kristopher J.; Lee, Nick; … - In: European journal of marketing : EJM 45 (2011) 11/12, pp. 1589-1600
Persistent link: https://www.econbiz.de/10009539451
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The low stability of brand-attribute associations is a partly due to market research methodology
Dolnicar, Sara; Rossiter, John R. - In: International journal of research in marketing : IJRM ; … 25 (2008) 2, pp. 104-108
Persistent link: https://www.econbiz.de/10003735957