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~subject:"Marktforschung"
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Marktforschung
Beziehungsmarketing
89
Relationship marketing
89
Consumer behaviour
56
Konsumentenverhalten
56
Marketing management
45
Marketingmanagement
45
Lieferkette
44
Supply chain
44
Theorie
44
Theory
44
Kundenwert
41
Customer value
38
India
29
Indien
29
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25
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24
Marketing
24
Nachhaltigkeit
21
Firm performance
19
Innovation
18
Artificial intelligence
17
Brand management
17
Innovation management
17
Innovationsmanagement
17
Künstliche Intelligenz
17
Markenführung
17
Marketingforschung
17
Nachhaltige Entwicklung
17
Quality management
17
Qualitätsmanagement
17
Sustainable development
17
Unternehmenserfolg
17
Marketing theory
16
Marketingtheorie
16
USA
15
United States
15
Coronavirus
14
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14
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14
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19
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7
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Lehrbuch
11
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7
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7
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3
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English
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Kumar, V.
25
Aaker, David A.
11
Day, George S.
11
Leone, Robert P.
3
Harmeling, Colleen M.
2
Palmatier, Robert W.
2
Sharma, Amalesh
2
Arora, Neeraj
1
Dreze, Xavier
1
Ghose, Anindya
1
Gupta, Shaphali
1
Hess, James D.
1
Hollebeek, Linda D.
1
Holm, Morten
1
Iyengar, Radha
1
Jing, Bing
1
Joshi, Yogesh V.
1
Keller, Kevin Lane
1
Kumar, Vikas
1
Lemon, Katherine N.
1
Lurie, Nicholas H.
1
Nagpal, Anish
1
Neslin, Scott
1
Rajan, Bharath
1
Rohde, Carsten
1
Sajeesh, S.
1
Srivastava, Rajendra Krishan
1
Su, Meng
1
Syam, Niladri B.
1
Thomas, Jacquelyn
1
Venkatesan, Rajkumar
1
Zhang, Z. John
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Journal of marketing
2
Journal of the Academy of Marketing Science
2
International journal of forecasting
1
Journal of business research : JBR
1
Review of marketing research
1
SAGE texts
1
Springer eBook Collection / Business and Management
1
SpringerLink / Bücher
1
The handbook of marketing research : uses, misuses, and future advances
1
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ECONIS (ZBW)
25
USB Cologne (EcoSocSci)
1
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Looking through the marketing lens : my journey so far ...
Kumar, V.
-
2011
Persistent link: https://www.econbiz.de/10009270384
Saved in:
2
International marketing research
Kumar, V.
-
2000
Persistent link: https://www.econbiz.de/10001354500
Saved in:
3
My reflections on publishing in Journal of Marketing
Kumar, V.
- In:
Journal of marketing
80
(
2016
)
1
,
pp. 1-6
Persistent link: https://www.econbiz.de/10011507435
Saved in:
4
Marketing research
Aaker, David A.
;
Kumar, V.
;
Day, George S.
-
2001
-
7. ed.
Persistent link: https://www.econbiz.de/10001464507
Saved in:
5
Essentials of marketing research
Kumar, V.
;
Aaker, David A.
;
Day, George S.
-
1999
Persistent link: https://www.econbiz.de/10000673313
Saved in:
6
Essentials of marketing research
Kumar, V.
;
Aaker, David A.
;
Day, George S.
-
2002
-
2nd ed.
Persistent link: https://www.econbiz.de/10001584595
Saved in:
7
Marketing research
Aaker, David A.
;
Kumar, V.
;
Day, George S.
-
2004
-
8. ed., internat. ed
Persistent link: https://www.econbiz.de/10001785137
Saved in:
8
Marketing research
Aaker, David A.
;
Kumar, V.
;
Day, George S.
-
1995
-
5. ed.
Persistent link: https://www.econbiz.de/10000507567
Saved in:
9
Marketing research
Aaker, David A.
;
Kumar, V.
;
Day, George S.
-
1998
-
6. ed.
Persistent link: https://www.econbiz.de/10000627741
Saved in:
10
Forecasting category sales and market share for wireless telephone subsribers : a combined approach
Kumar, V.
;
Nagpal, Anish
;
Venkatesan, Rajkumar
- In:
International journal of forecasting
18
(
2002
)
4
,
pp. 583-603
Persistent link: https://www.econbiz.de/10001723138
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