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~subject:"Marktforschung"
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Marktforschung
Consumer behaviour
67
Konsumentenverhalten
61
Brand image
32
Markenimage
30
Brand management
29
Markenführung
29
International marketing
27
Internationales Marketing
24
Designation of origin
22
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22
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21
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20
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17
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14
Messung
13
Export
12
Structural equation model
11
Strukturgleichungsmodell
11
Marketing management
10
Marketingmanagement
10
Beziehungsmarketing
9
Emotion
9
Relationship marketing
9
United Kingdom
9
Customer satisfaction
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Marketing
8
Corporate social responsibility
7
Großbritannien
7
Personality psychology
7
Persönlichkeitspsychologie
7
Advertising effects
6
Corporate Social Responsibility
6
Corporate reputation
6
Kundenzufriedenheit
6
Nachhaltige Entwicklung
6
Sustainable development
6
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English
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Diamantopoulos, Adamantios
11
Fritz, Wolfgang
2
Fuchs, Christoph
2
Hart, Susan
2
Hildebrandt, Lutz
2
Bauer, András
1
Davvetas, Vasileios
1
Kaiser, Sebastian
1
Mathews, Brian P.
1
Reynolds, Nina
1
Sarstedt, Marko
1
Sichtmann, Christina
1
Siguaw, Judy A.
1
Wagner, Udo
1
Wilczynski, Petra
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Čater, Barbara
1
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Business School research series
1
Die Betriebswirtschaft : DBW
1
Europe's challenges : economic efficiency and social solidarity
1
Fundamentals of marketing research ; Vol. 1
1
Fundamentals of marketing research ; Vol. 3
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business economics and management
1
Journal of the Academy of Marketing Science
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The nature and scope of marketing research
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ECONIS (ZBW)
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Commitment in marketing research services : two alternative models
Čater, Barbara
;
Žabkar, Vesna
;
Čater, Tomaž
- In:
Journal of business economics and management
12
(
2011
)
4
,
pp. 603-628
Persistent link: https://www.econbiz.de/10009533024
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2
The impact of research design characteristics on the evaluation and use of export marketing research : an empirical study
Diamantopoulos, Adamantios
;
Siguaw, Judy A.
-
1999
Persistent link: https://www.econbiz.de/10001399375
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3
Differences in the export profiles among users of export marketing research : evidence from two European countries
Diamantopoulos, Adamantios
- In:
Europe's challenges : economic efficiency and social …
,
(pp. 395-418)
.
1996
Persistent link: https://www.econbiz.de/10001292629
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4
Managerial intervention in forecasting : an empir. investigation of forecast manipulation
Mathews, Brian P.
- In:
International journal of research in marketing : IJRM ; …
3
(
1986
)
1
,
pp. 3-10
Persistent link: https://www.econbiz.de/10001041175
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5
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
Diamantopoulos, Adamantios
(
ed.
);
Wagner, Udo
(
honouree
); …
-
2012
Persistent link: https://www.econbiz.de/10009620589
Saved in:
6
Guidelines for choosing between multi-item and single-item scales for construct measurement : a predictive validity perspective
Diamantopoulos, Adamantios
;
Sarstedt, Marko
;
Fuchs, …
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
3
,
pp. 434-449
Persistent link: https://www.econbiz.de/10009548613
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7
Marketing research activity and company performance : evidence from manufacturing industry
Hart, Susan
;
Diamantopoulos, Adamantios
-
2009
Persistent link: https://www.econbiz.de/10003794200
Saved in:
8
Using single-item measures for construct measurement in management research : conceptual issues and application guidelines
Fuchs, Christoph
;
Diamantopoulos, Adamantios
- In:
Die Betriebswirtschaft : DBW
69
(
2009
)
2
,
pp. 195-210
Persistent link: https://www.econbiz.de/10003821630
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9
Marketing research activity and company performance : evidence from manufacturing industry
Hart, Susan
;
Diamantopoulos, Adamantios
-
2007
Persistent link: https://www.econbiz.de/10003538156
Saved in:
10
The effect of pretest method on error detection rates : experimental evidence
Reynolds, Nina
;
Diamantopoulos, Adamantios
-
2007
Persistent link: https://www.econbiz.de/10003540315
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