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~subject:"Marktforschung"
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Revisiting the Miles and Snow...
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Marktforschung
Theorie
122
Theory
122
New product development
76
Produktentwicklung
75
Innovation
59
Innovation management
57
Innovationsmanagement
57
Market research
55
Consumer behaviour
44
Konsumentenverhalten
43
Marketing management
39
Marketingmanagement
39
USA
39
United States
39
Multivariate analysis
31
Multivariate Analyse
30
Business start-up
29
Cluster analysis
29
Unternehmensgründung
29
Clusteranalyse
27
Estimation theory
27
Firm performance
27
Schätztheorie
27
Unternehmenserfolg
26
B-to-B-Marketing
24
Business-to-business marketing
24
Market segmentation
24
Marktsegmentierung
24
Bayesian inference
23
China
23
Bayes-Statistik
22
Marketing
21
Bibliometrics
20
Bibliometrie
20
Lieferantenmanagement
20
Supplier relationship management
20
Strategic management
17
Competitive advantage
16
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31
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25
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3
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English
55
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DeSarbo, Wayne S.
25
DeSarbo, Wayne
20
Di Benedetto, C. Anthony
9
Lindgreen, Adam
7
Wedel, Michel
6
Green, Paul E.
4
Jedidi, Kamel
4
De Soete, Geert
3
Harker, Patrick T.
3
Kamakura, Wagner A.
3
Song, Michael
3
Blanchard, Simon J.
2
Carroll, J.
2
Choi, Seung-chan
2
Geersbro, Jens
2
Grewal, Rajdeep
2
Hoffman, Donna L.
2
Iacobucci, Dawn
2
Ramaswamy, Venkatram
2
Scott, Crystal
2
Wu, Jianan
2
Young, Martin R.
2
Ahearne, Michael
1
Ansari, Asim
1
Atalay, Selin
1
Bechara, Antoine
1
Bharadwaj, Neeraj
1
Bijmolt, Tammo H. A.
1
Borgh, Michel van der
1
Brodie, Roderick J.
1
Böckenholt, Ulf
1
Chang, Won
1
Choi, Jungwhan
1
Choi, S Chan
1
Cohen, Steven
1
Dagher, Alain
1
Daniel, Mark
1
Degeratu, Alexandru M.
1
Ding, Yu
1
Dubé, Laurette
1
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Industrial marketing management : the international journal for industrial and high-tech firms
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of marketing research : JMR
2
Journal of the Academy of Marketing Science
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Fundamentals of marketing research ; Vol. 6
1
International Series in Quantitative Marketing
1
Journal of business research : JBR
1
Journal of business venturing
1
Journal of marketing analytics : JMA
1
Journal of modelling in management
1
Marketing letters : a journal of research in marketing
1
Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
1
Memorandum from (the) Institute of Economic Research, Faculty of Economics, University of Groningen
1
Report / Marketing Science Institute
1
Report / Marketing Science Institute / Marketing Science Institute
1
Research memorandum / Faculty of Economics, University of Groningen, Institute of Economical Research
1
Research report / Graduate School Research Institute Systems, Organisations and Management
1
Research-technology management : RTM
1
Review of Marketing Research, 5
1
The handbook of marketing research : uses, misuses, and future advances
1
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ECONIS (ZBW)
56
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1
How crowdsourcing improves prediction of market-oriented outcomes
Lang, Mark H.
;
Bharadwaj, Neeraj
;
Di Benedetto, C. Anthony
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4168-4176
Persistent link: https://www.econbiz.de/10011553946
Saved in:
2
Past, present, and future business-to-business marketing research
Lindgreen, Adam
;
Di Benedetto, C. Anthony
;
Geersbro, Jens
; …
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 1-4
Persistent link: https://www.econbiz.de/10011822263
Saved in:
3
Editorial: how to build great research groups
Lindgreen, Adam
;
Di Benedetto, C. Anthony
;
Brodie, …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012107661
Saved in:
4
How to develop original, courageous ideas in business marketing research : editorial
Lindgreen, Adam
;
Di Benedetto, C. Anthony
;
Kock, Florian
- In:
Industrial marketing management : the international …
95
(
2021
),
pp. A1-A4
Persistent link: https://www.econbiz.de/10012588283
Saved in:
5
Editorial: introducing interdisciplinary research in Industrial Marketing Management
Markovic, Stefan
;
Jaakkola, Elina
;
Lindgreen, Adam
;
Di …
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. A1-A3
Persistent link: https://www.econbiz.de/10012501889
Saved in:
6
In appreciation of "Industrial Marketing Management's" associate editors : editorial
Di Benedetto, C. Anthony
;
Lindgreen, Adam
- In:
Industrial marketing management : the international …
122
(
2024
),
pp. A1
Persistent link: https://www.econbiz.de/10015125084
Saved in:
7
Moving the needle : publishing academic-practitioner research in Industrial Marketing Management
Borgh, Michel van der
;
Schäfers, Tobias
;
Lindgreen, Adam
; …
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. A1-A6
Persistent link: https://www.econbiz.de/10013255660
Saved in:
8
Editorial: qualitative research in business marketing management
Lindgreen, Adam
;
Di Benedetto, C. Anthony
;
Thornton, …
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. A1-A9
Persistent link: https://www.econbiz.de/10013206341
Saved in:
9
Clustering consistency analysis
DeSarbo, Wayne S.
- In:
Journal of the Academy of Marketing Science
10
(
1982
)
3
,
pp. 217-234
Persistent link: https://www.econbiz.de/10002065880
Saved in:
10
How big data analytics, AI, and social media marketing research boost market orientation
Zhang, Haili
;
Song, Michael
- In:
Research-technology management : RTM
65
(
2022
)
2
,
pp. 64-70
Persistent link: https://www.econbiz.de/10012821749
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