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~subject:"Marktforschung"
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Marktforschung
Marketing theory
89
Marketingtheorie
82
Marketing
41
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28
Konsumentenverhalten
28
History of economic thought
22
Ökonomische Ideengeschichte
22
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16
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15
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15
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15
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14
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14
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14
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14
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14
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14
History of marketing thought
13
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13
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11
Critical management studies
11
Relationship marketing
11
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10
Beziehungsmarketing
9
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9
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9
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7
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6
Großbritannien
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6
B-to-B-Marketing
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Business-to-business marketing
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Tadajewski, Mark
13
Hewer, Paul
2
Jones, D. G. Brian
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Chelekis, Jessica
1
DeBerry-Spence, Benet
1
Figueiredo, Bernardo
1
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Journal of historical research in marketing
3
Journal of marketing management : MM
3
Marketing theory
2
History of marketing thought ; Volume 2
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Qualitative marketing research : approaches, techniques and analysis
1
Sage library in marketing
1
The development of marketing theory and its philosophical underpinnings
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ECONIS (ZBW)
13
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1
Promoting the consumer society : Ernest Dichter, the Cold War and FBI
Tadajewski, Mark
- In:
Journal of historical research in marketing
5
(
2013
)
2
,
pp. 192-211
Persistent link: https://www.econbiz.de/10009758439
Saved in:
2
Paradigm debates and marketing theory, thought and practice : from the 1900s to the present day
Tadajewski, Mark
- In:
Journal of historical research in marketing
6
(
2014
)
3
,
pp. 303-330
Persistent link: https://www.econbiz.de/10010414294
Saved in:
3
Remembering motivation research : toward an alternative genealogy of interpretive consumer research
Tadajewski, Mark
-
2009
Persistent link: https://www.econbiz.de/10003793772
Saved in:
4
Remembering motivation research : toward an alternative genealogy of interpretive consumer research
Tadajewski, Mark
-
2008
Persistent link: https://www.econbiz.de/10003644110
Saved in:
5
Remembering motivation research : toward on alternative genealogy of interpretive consumer research
Tadajewski, Mark
-
2008
Persistent link: https://www.econbiz.de/10003609456
Saved in:
6
Rethinking "marketing as applied economics"
Tadajewski, Mark
- In:
Marketing theory
22
(
2022
)
4
,
pp. 643-665
Persistent link: https://www.econbiz.de/10013435588
Saved in:
7
Waste, art, and social change : transformative consumer research outside of the academy?
Tadajewski, Mark
;
Hamilton, Kathy
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
1
,
pp. 80-86
Persistent link: https://www.econbiz.de/10010257263
Saved in:
8
Consumer studies
Tadajewski, Mark
(
ed.
);
O'Shaughnessy, John
(
ed.
); …
-
2014
Persistent link: https://www.econbiz.de/10010242113
Saved in:
9
Global contribution to marketing management : editorial
Tadajewski, Mark
;
Hewer, Paul
- In:
Journal of marketing management : MM
28
(
2012
)
9/10
,
pp. 1015-1020
Persistent link: https://www.econbiz.de/10009615246
Saved in:
10
Editorial: Engaging marketing management
Tadajewski, Mark
;
Hewer, Paul
- In:
Journal of marketing management : MM
28
(
2012
)
7/8
,
pp. 955-956
Persistent link: https://www.econbiz.de/10009576995
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