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How crowdsourcing improves prediction of market-oriented outcomes
Lang, Mark H.; Bharadwaj, Neeraj; Di Benedetto, C. Anthony - In: Journal of business research : JBR 69 (2016) 10, pp. 4168-4176
Persistent link: https://www.econbiz.de/10011553946
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Past, present, and future business-to-business marketing research
Lindgreen, Adam; Di Benedetto, C. Anthony; Geersbro, Jens; … - In: Industrial marketing management : the international … 69 (2018), pp. 1-4
Persistent link: https://www.econbiz.de/10011822263
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Editorial: how to build great research groups
Lindgreen, Adam; Di Benedetto, C. Anthony; Brodie, … - In: Industrial marketing management : the international … 81 (2019), pp. 1-13
Persistent link: https://www.econbiz.de/10012107661
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How to develop original, courageous ideas in business marketing research : editorial
Lindgreen, Adam; Di Benedetto, C. Anthony; Kock, Florian - In: Industrial marketing management : the international … 95 (2021), pp. A1-A4
Persistent link: https://www.econbiz.de/10012588283
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Editorial: introducing interdisciplinary research in Industrial Marketing Management
Markovic, Stefan; Jaakkola, Elina; Lindgreen, Adam; Di … - In: Industrial marketing management : the international … 93 (2021), pp. A1-A3
Persistent link: https://www.econbiz.de/10012501889
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In appreciation of "Industrial Marketing Management's" associate editors : editorial
Di Benedetto, C. Anthony; Lindgreen, Adam - In: Industrial marketing management : the international … 122 (2024), pp. A1
Persistent link: https://www.econbiz.de/10015125084
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Moving the needle : publishing academic-practitioner research in Industrial Marketing Management
Borgh, Michel van der; Schäfers, Tobias; Lindgreen, Adam; … - In: Industrial marketing management : the international … 103 (2022), pp. A1-A6
Persistent link: https://www.econbiz.de/10013255660
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Editorial: qualitative research in business marketing management
Lindgreen, Adam; Di Benedetto, C. Anthony; Thornton, … - In: Industrial marketing management : the international … 98 (2021), pp. A1-A9
Persistent link: https://www.econbiz.de/10013206341
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Capabilities and financial performance: the moderating effect of strategic type
Song, Michael; Di Benedetto, C. Anthony; Nason, Robert W. - In: Journal of the Academy of Marketing Science 35 (2007) 1, pp. 18-34
Persistent link: https://www.econbiz.de/10003485055
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How big data analytics, AI, and social media marketing research boost market orientation
Zhang, Haili; Song, Michael - In: Research-technology management : RTM 65 (2022) 2, pp. 64-70
Persistent link: https://www.econbiz.de/10012821749