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ECONIS (ZBW)
17
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1
How promotions work: ScanPro-based evolutionary model building
Heerde, Harald J. van
;
Leeflang, Peter
;
Wittink, Dick R.
- In:
Schmalenbach business review : sbr
54
(
2002
)
3
,
pp. 198-220
Persistent link: https://www.econbiz.de/10001678866
Saved in:
2
Marketing research on product-harm crises : a review, managerial implications, and an agenda for future research
Cleeren, Kathleen
;
Dekimpe, Marnik G.
;
Heerde, Harald J. van
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
5
,
pp. 593-615
Persistent link: https://www.econbiz.de/10011772265
Saved in:
3
Reality check : infusing ecological value into academic marketing research : editorial
Heerde, Harald J. van
;
Moorman, Christine
;
Moreau, C. Page
- In:
Journal of marketing
85
(
2021
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10012485579
Saved in:
4
Learning from data : an empirics-first approach to relevant knowledge generation
Golder, Peter N.
;
Dekimpe, Marnik G.
;
An, Jake T.
; …
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 319-336
Persistent link: https://www.econbiz.de/10014245094
Saved in:
5
Continuous conjoint analysis
Wittink, Dick R.
;
Keil, Sev K.
- In:
Conjoint measurement : methods and applications
,
(pp. 411-434)
.
1999
Persistent link: https://www.econbiz.de/10001444737
Saved in:
6
Asymmetric market share modeling with many competitive items using market level scanner data
Foekens, Eijte W.
;
Leeflang, Peter
;
Wittink, Dick R.
-
1992
Persistent link: https://www.econbiz.de/10000834438
Saved in:
7
Testing causality between marketing variables using scanner data
Bult, Jan R.
;
Leeflang, Peter
;
Wittink, Dick R.
-
1991
Persistent link: https://www.econbiz.de/10000818031
Saved in:
8
The metric quality of full-profile judgments and the number-of-attribute-levels effect in conjoint analysis
Steenkamp, Jan-Benedict E. M.
- In:
International journal of research in marketing : IJRM ; …
11
(
1994
)
3
,
pp. 275-286
Persistent link: https://www.econbiz.de/10001163882
Saved in:
9
Proceedings of the First ORSA/TIMS Special Interest Conference on Market Measurement and Analysis, [Stanford University, March 26 - 28, 1979]
Montgomery, David B.
(
ed.
);
Wittink, Dick R.
(
contributor
)
-
1980
Persistent link: https://www.econbiz.de/10000053100
Saved in:
10
Continuous conjoint analysis
Wittink, Dick R.
;
Keil, Sev K.
- In:
Conjoint measurement : methods and applications
,
(pp. 515-538)
.
2001
Persistent link: https://www.econbiz.de/10001690286
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